You can be on Entrepreneur’s cover!

Prince Khaled's Folia Launches At The Four Seasons Jumeirah In Dubai Folia, a plant-based menu developed by international celebrity Chef Matthew Kenny and HRH Prince Khaled bin Alwaleed's KBW Ventures, has now made its way to Dubai.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.


Folia, a plant-based menu developed by international celebrity Chef Matthew Kenny and HRH Prince Khaled bin Alwaleed's KBW Ventures, has now made its way to Dubai. The conceptual menu, first piloted at the Four Seasons in Beverly Hills, saw its GCC launch in Manama at the Four Seasons Bahrain Bay. Now, UAE residents can head to the eponymous dedicated venue, purpose-built for the launch at the Four Seasons Dubai at Jumeirah Beach.

Prince Khaled, a venture capitalist long known to advocate for plant-based business models, was one of the first investors from the GCC to get involved in big name alterative proteins, including cellular agriculture food tech startups out of Silicon Valley.

Until now, Folia, a F&B consultancy, has been rolled out in existing restaurants, with the Dubai launch the first-ever to have a standalone outlet. "The UAE's launch of Folia at a dedicated venue, part of a property renowned for its natural beauty, is a huge milestone for our collaboration with Matthew Kenney," Prince Khaled said. "We see Dubai as an extremely important market for healthy cuisine, and we're confident that the residents of the Emirate will enjoy both the experience and atmosphere of the venue while delighting in the meal itself." The major uptick of interest in plant-based businesses and movements like reducetarianism, flexitarianism, and Meatless Mondays, led The Economist to dub 2019 the "Year of the Vegan."

Related: Four Seasons Bahrain Launches Plant-Based Menu By Chef Matthew Kenny And KBW Ventures

The increasing success of plant-based business models has been partly attributed to health and wellness campaigns by private companies, governmental campaigns advocating for less meat and more greens and pulses, and plain old curiosity. Folia's culinary selection includes 12 wholesome, plant-based items including starters, entrées and desserts. Four Seasons Executive Chef Gilles Arzur said of the collaboration, "We are noticing that our guests are ever more interested in the food they are consuming, and the health benefits of shifting to a plant-based diet. We are excited to bring this offering to our guests, and present a menu that puts a plant-based twist on favorite menu staples."

The full Folia (which means "from the leaves" in Latin) menu is available in the Resort's newly unveiled garden oasis purpose-built for the debut. The hotel also confirmed that Folia will also be presented as part of its wellness menu, and be available in its rooms and suites "designed for the health-conscious traveler." Folia entrées that we're sure hit the spot for even the lustiest carnivore? The wild mushroom sandwich, green herb tacos filled with roasted squash and king oyster barbacoa, and the raw pizza margherita. And for dessert? A savory coconut cream pie with a delectable macadamia crust. Now dig in!

Source: Folia

Related: Plant-Based Investments Get GCC Boost From KBW Ventures Founder Prince Khaled Bin Alwaleed

Starting a Business

UAE-Based Switch Foods' Locally Produced Plant-Based Meat Is Set To Accelerate The Growth Of This Food Category In The Region

"Switch Foods aspires to lead and grow the category across the region to reach global levels by offering products that are familiar in the region, are part of everyday dishes, and adhere to the region tastes and culinary habits."

Business Solutions

4 Ways to Build a Strong Online Brand (Despite the Chaos of the Internet)

Building trust and influence in a digital world is an ongoing process, and embracing these trends will help you navigate the ever-changing landscape of personal branding.

News and Trends

UAE-Based Fintech Startup Qashio Announces Partnership with Emirates Skywards

The strategic partnership represents a significant milestone for Qashio, as it will offer customers exclusive travel benefits including flight rewards and upgrades with Emirates, the world's largest international airline.

Starting a Business

Charting New Paths: Embracing The Entrepreneurial Boom In The UAE

Together, we can ensure that the entrepreneurial journey in the UAE is not just about surviving but thriving, marking the region as a global beacon for innovation and entrepreneurial success.

Business Plans

Elements of a Business Plan

There are seven major sections of a business plan, and each one is a complex document. Read this selection from our business plan tutorial to fully understand these components.

Growing a Business

5 Mega-Successful Entrepreneurs Who Are Introverts

If you know you're not outgoing and don't like engaging with others, find teammates who can make up for those tendencies.