Tempting Teasers: Rolls-Royce Is #EffortlessEverywhere The carmaker is kicking off their RRMC SUV with a promotional hashtag.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Rolls-Royce
Rolls-Royce Motor Cars Chief Executive Torsten Mueller-Oetvoes

A company like Rolls-Royce Motor Cars (RRMC) kicking off a promotional bandwagon? With a hashtag? It's true, and we're guessing that means the 111 year-old business is about to execute the biggest push in the formidable history of their company. Widely acknowledged to be one of the most revered and prestigious carmakers in the world, automotive enthusiasts have already began taking note of the teaser campaigns online. The hints of a RRMC SUV began a few months ago with a release of cryptic teaser images via various public relations channels. More images soon followed, but this time they were watermarked with the hashtag #EffortlessEverywhere.

Rolls-Royce Motor Cars watermarked teaser image for the #EffortlesslyEverywhere campaign

And now? They've issued an open letter signed by RRMC's two head honchos, Chairman Peter Schwarzenbauer and Chief Executive Torsten Mueller-Oetvoes. Titled "An Open Letter from the Chairman and the Chief Executive of Rolls-Royce Motor Cars on the subject of new Rolls-Royce," the release went live on February 18th. Briefly touching on RRMC's past achievements, the letter eloquently asserts that "this new Rolls-Royce will be Effortless ... Everywhere," adding that customers, motor vehicle enthusiasts and media alike will be kept apprised of the brand's progress with the upcoming launch. Schwarzenbauer and Mueller-Oetvoes end the communique by assuring readers that they are in the process of "creating a motor car in the greatest traditions of our marque," referencing a quote by RRMC founder Sir Henry Royce: "When it does not exist, design it".

Growing a Business

7 AI Tools That Help You Build a One-Person Business — and Make Money While You Sleep

Who needs a team? These seven AI tools let you automate everything, scale like a beast and reclaim your time.

Money & Finance

Make Money on Autopilot With These 5 Smart Passive Income Ideas

Five innovative ways to earn money even when you're sleeping.

Innovation

How to Make AI a Core Part of Your Business Strategy

Here's how to transform organizations through thoughtful AI implementation.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Branding

What Small Business Owners Can Learn From This Multi-Billion-Dollar Beverage Company's Rebrand

BODYARMOR recently rebranded and launched a new marketing campaign, hoping to evolve its message with more clarity, boldness and authenticity. Here are five lessons entrepreneurs can learn from its thinking.