The Executive Selection: Espand By Maz

The brand that pays homage to the culture of Afghanistan

Espand
Espand jacket

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Launched at the beginning of the year, Espand by Maz is a brand that pays homage to the culture of Afghanistan. Following a visit to the country, founder Mariam Haz Hakim was inspired to create a brand that reflected Afghan heritage, while fusing Eastern and Western cultures to build a line that could be worn in a contemporary environment.

Source: Espand by Maz

With materials bought from Afghanistan and then sewn in the UAE, the brand has had a great response so far, with it being sold not just in the region, but also in Austria, Australia, Canada, and the UK. While it has an assortment of jackets, abayas, and bags to showcase, we have our eye on the mirrored rainbow clutch.

Related: The Executive Selection: Moreschi

Related Topics

Leadership

The Bootstrapped Billionaire: Zoho Corporation Co-Founder And CEO Sridhar Vembu

Sridhar Vembu, co-founder and CEO of the billion-dollar Zoho Corporation, explains how the soul of his company remains grounded despite its growth.

Thought Leaders

The Collapse of Credit Suisse: A Cautionary Tale of Resistance to Hybrid Work

This cautionary tale serves as a reminder for business leaders to adapt to the changing world of work and prioritize their workforce's needs and preferences.

Business News

The 'Airbnbust' Proves the Wild West Days of Online Vacation Rentals Are Over

Airbnb recently reported that 2022 was its first profitable year ever. But the deluge of new listings foreshadowed an inevitable correction.

Growing a Business

Rudy Mawer Shares 10 Ways To 10x Your Business

Learn the tactics needed to exponentially grow your revenue

Business Process

Why Embracing Chaos is Crucial to Your Success and Longevity

Chaos engineering is a popular idea in software engineering, centered around the premise that deliberately breaking a system to gain information will ultimately help improve that system's resiliency. Given the uncertainty of our times, CEOs might want to apply this type of approach in their corporate sustainability strategies.