📺 Stream EntrepreneurTV for Free 📺

The Executive Selection: Espand By Maz The brand that pays homage to the culture of Afghanistan

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Espand
Espand jacket

Launched at the beginning of the year, Espand by Maz is a brand that pays homage to the culture of Afghanistan. Following a visit to the country, founder Mariam Haz Hakim was inspired to create a brand that reflected Afghan heritage, while fusing Eastern and Western cultures to build a line that could be worn in a contemporary environment.

Source: Espand by Maz

With materials bought from Afghanistan and then sewn in the UAE, the brand has had a great response so far, with it being sold not just in the region, but also in Austria, Australia, Canada, and the UK. While it has an assortment of jackets, abayas, and bags to showcase, we have our eye on the mirrored rainbow clutch.

Related: The Executive Selection: Moreschi

Management

7 Ways You Can Use AI to 10x Your Leadership Skills

While technology can boost individual efficiency and effectiveness, it's essential to balance their use with human intuition and creativity to avoid losing personal connection and to optimize workplace satisfaction.

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Leadership

How Mindset Plays a Role in Your Entrepreneurial Success

Don't overlook the importance of mindset when you're starting or growing a business.

Entrepreneurs

Morocco-Based Aliphia Platform Offers Accounting Software In Arabic For MENA SMEs

After launching its SaaS accounting product in 2011, Sahih Business decided to go one step ahead in 2013 with its flagship product Aliphia- the "first" Arabic cloud-based SaaS accounting software for SMEs.