The Executive Selection: Golden Concept Launched by Puia Shamsossadati in 2015, Golden Concept produces industrial, versatile, and iconic cases that will get your Apple Watch to fit in with your personal sense of style without compromise.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Golden Concept

Love your Apple Watch, but wish it'd looked, well, more stylish? Then say hello to Golden Concept, the brand that will give your Apple Watch the oomph you want for it.

Launched by Puia Shamsossadati in 2015, Golden Concept produces industrial, versatile, and iconic cases that will get your Apple Watch to fit in with your personal sense of style without compromise. Inspired by Swiss horology brands, its newest collection offers timeless, vibrant cases that feature natural colors and distinct designs.

From screws that resemble a bezel in a traditional Swiss watch, to cases that are beveled at the corners, it's details such as these that will allow you to mesh Apple's tech with the elegance that is characteristic of a more traditional timepiece.

With a range of designs and color palettes, there's a wide selection to choose from, which will leave you feeling spoilt for choice too.

Related: The Executive Selection: Perpétuel

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Side Hustle

After a 12-Year-Old's Side Hustle Made Over $4,000 in 1 Day, He and His Dad Grew the Business to Nearly $50,000 a Month: 'It Takes Commitment'

Madden Forrest and his father, Steven, turned their passion for football into a lucrative business.

News and Trends

Emirates Development Bank Announces Launch of AED1 Billion Emirates Growth Fund

EGF is also expected to play a pivotal role in driving the UAE's industrial transformation.

Business Solutions

Discover How AI Can Transform the Way You Work With This $20 E-Degree

Learn how to make AI work for you with the ChatGPT and Automation E-Degree, now for just $20.

Management

Controversial Anonymous App Secret Shuts Down

CEO David Byttow said he is returning money to investors instead of pivoting the company.