The Executive Selection: Moschino Moschino's new fragrance for men, Toy Boy, is an unexpected surprise.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.


Moschino's new fragrance for men, Toy Boy, is an unexpected surprise. The brand aims to reinterpret elegance with a touch of irony and playfulness. Concocted by perfumer Yann Vasnier, the scent is topped with Italian bergamot, pink pepper, Indonesian nutmeg, and green pear, with sandalwood and ambermax as its base, and magnolia, rose absolute, clove bud, and flex flower at its heart. With a sweet-spicy woody rose niche quality composition, its packaging has caused the internet to run wild with dividing views, but regardless of whether you love it or hate it, it sure does catch your eye, doesn't it?

Related: The Executive Selection: Guerlain Spa at One&Only The Palm Dubai

Related Topics


Lebanon-Based Dooda Solutions Wins Grand Prize Of US$100,000 In The 2023 Installment Of The PepsiCo Greenhouse Accelerator Program: MENA Sustainability Edition

The announcement of the winner was made during the closing ceremony held at the Museum of the Future in Dubai on November 20, 2023.

Growing a Business

8 Mindset Shifts Entrepreneurs Must Make to Achieve Their Ultimate Goal

Success is all about the right mindset, as these tips will hopefully prove.


10 Proven Ways to Learn Faster to Boost Your Math, Language Skills and More Quickly

Neuroscience has taught us a lot about how our brains process and hold on to information.


The Surprising Election Issues Working Families Care About Most

These concerns come before covering health expenses and college tuition, according to a survey by online parenting community Fatherly.

Real Estate

6 Real Estate Strategies to Use at Various Stages of Your Investing Career

All real estate investors know, there isn't a single strategy for investing. Explore six great strategies to fit your investment goals at various stages of your investing career.


Great Leaders Must Be Great Coaches — Here's How to Become One

To be a successful leader, you must become an expert in how to help others grow and develop. Here's a research-driven approach for entrepreneurial leaders to coach and effectively develop their teams.