The Executive Selection: Moschino Moschino's new fragrance for men, Toy Boy, is an unexpected surprise.

By Entrepreneur Middle East Staff • Jan 11, 2020

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Moschino's new fragrance for men, Toy Boy, is an unexpected surprise. The brand aims to reinterpret elegance with a touch of irony and playfulness. Concocted by perfumer Yann Vasnier, the scent is topped with Italian bergamot, pink pepper, Indonesian nutmeg, and green pear, with sandalwood and ambermax as its base, and magnolia, rose absolute, clove bud, and flex flower at its heart. With a sweet-spicy woody rose niche quality composition, its packaging has caused the internet to run wild with dividing views, but regardless of whether you love it or hate it, it sure does catch your eye, doesn't it?

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