Get All Access for $5/mo

The Executive Selection: Rolex Perpetual 1908 This was one of the timepieces to be exhibited at the 2023 installment of Watches and Wonders in Geneva, Switzerland.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Rolex

Named in homage to the year when Hans Wilsdorf registered the Rolex brand in Switzerland, the Perpetual 1908 -the timepiece with which Rolex inaugurated its Perpetual collection- is a combination of tradition and modernity.

Perpetual 1908, 39mm, white gold. Image courtesy Rolex.

Elegant and understated, the 1908 features a slim case in 18-carat yellow or white gold, as well as a sleek dial in either intense white or intense black, and it is fitted on a brown or black alligator leather strap equipped with a double folding clasp.

The Perpetual 1908's double folding dualclasp. Image courtesy Rolex.

The 1908 is powered by calibre 7140, with the movement including the Chronergy escapement, the Syloxi hairspring, as well as Paraflex shock absorbers. Also, do check out this 1908's bridges, which have been finished with Rolex Côtes de Genève, the brand's careful reinterpretation of a well-known decoration in watchmaking.

Perpetual calibre 7140. Image courtesy Rolex.

Add to all of that the fact that the Perpetual 1908 has the Superlative Chronometer certification, which means that you are assured of its excellent performance while on your wrist.

Related: The Executive Selection: Chanel Monsieur Tourbillon Meteorite

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Women Entrepreneur®

How Huda, Mona, And Alya Kattan Built The Billion-Dollar Huda Beauty Brand Out Of Dubai

The Kattan sisters on building the Huda Beauty megabrand out of Dubai (and no, they aren't done with their ambitions just yet)

Science & Technology

5 Automation Strategies Every Small Business Should Follow

It's time we make IT automation work for us: streamline processes, boost efficiency and drive growth with the right tools and strategy.

Growth Strategies

Huda Beauty's Mona Kattan And Apparel Group's Sima Ved To Headline Dtec Forum, Powered By Entrepreneur Middle East, In June

Huda Beauty co-founder and Global President Mona Kattan and Apparel Group founder and Vice Chairperson Sima Ved will be the key speakers at the second edition of this year's Dtec Forum series, powered by Entrepreneur Middle East.

Entrepreneurs

Breaking Ground: Propertyfinder Group Founder And CEO Michael Lahyani

Fresh off a US$200 million valuation, propertyfinder Group gets set for its next leg of growth.

Growth Strategies

A Decade In Review: Elie Habib, Co-Founder And CTO, Anghami

"I remain committed to this path, embracing the title of a builder, and eagerly anticipating what the next 10 years may hold. I aspire to perpetually stay teachable and evolve, ensuring that each day is filled with excitement for the projects I'm building."