The Executive Selection: Rolex Perpetual 1908 This was one of the timepieces to be exhibited at the 2023 installment of Watches and Wonders in Geneva, Switzerland.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Rolex

Named in homage to the year when Hans Wilsdorf registered the Rolex brand in Switzerland, the Perpetual 1908 -the timepiece with which Rolex inaugurated its Perpetual collection- is a combination of tradition and modernity.

Perpetual 1908, 39mm, white gold. Image courtesy Rolex.

Elegant and understated, the 1908 features a slim case in 18-carat yellow or white gold, as well as a sleek dial in either intense white or intense black, and it is fitted on a brown or black alligator leather strap equipped with a double folding clasp.

The Perpetual 1908's double folding dualclasp. Image courtesy Rolex.

The 1908 is powered by calibre 7140, with the movement including the Chronergy escapement, the Syloxi hairspring, as well as Paraflex shock absorbers. Also, do check out this 1908's bridges, which have been finished with Rolex Côtes de Genève, the brand's careful reinterpretation of a well-known decoration in watchmaking.

Perpetual calibre 7140. Image courtesy Rolex.

Add to all of that the fact that the Perpetual 1908 has the Superlative Chronometer certification, which means that you are assured of its excellent performance while on your wrist.

Related: The Executive Selection: Chanel Monsieur Tourbillon Meteorite

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growth Strategies

Success Story: A Look At Fawry's Journey To Become Egypt's First Unicorn Startup

Fawry's journey to reaching unicorn status was a long one driven with strategic moves and focused vision, up until a landmark moment in 2019 when the company put 36% of its shares on the Egyptian Exchange (EGX).

Science & Technology

101 Small Business Ideas to Match Your Personality, Investment, Skills & Goals

Still stuck on what biz to start? Use AI to uncover 101 custom ideas aligned with your skills, values & lifestyle—plus a 90-day roadmap to launch with clarity.

Starting a Business

How to Build a Side Hustle That Stands on Its Own — Without Burning Out

Ready to take your side hustle to the next level? This article shows you how to turn it into its own unique brand that gets noticed and grows on its own.

Business Solutions

Access 25 Hours of AI Training for Less Than $20

This e-degree gives you hands-on AI training that's perfect for entrepreneurs wearing many hats.