The Executive Selection: Shiseido The high-glycerin moisturizer is ideal for treating dry, mature skin.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Shiseido
Shiseido Vital Perfection

Based off the company's holistic research in skin science, Shiseido's new Vital Perfection line is definitely worth your time. Its Uplifting and Firming Cream has a silky and luxurious texture that promises to fight wrinkles, dark spots, and the loss of elasticity.

Source: Shiseido

With its use of key ingredients that deliver on antioxidant, skin brightening and soothing functions, the high-glycerin moisturizer is ideal for treating dry, mature skin. Suitable for both your morning and evening skincare routine, after cleansing and toning, take two pearl-sized amounts with a spatula or your finger.

With a light tap, dot evenly onto your cheeks, forehead, nose, and chin, and spread it out smoothly. Your skin will thank you!

Related: The Executive Selection: FarmHouseFresh

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Marketing

Manipulation in Marketing: How It's Used, and How to Use It Ethically

Done right, manipulation in marketing is a good thing. But, like most good things, it can quickly turn sour in the wrong hands.

Side Hustle

This Couple Started a Side Hustle to Improve a 'Terribly Made' Bathroom Essential. Now the Business Earns More Than $3 Million a Year.

Michael Fine and Lisa Schulner-Fine launched lifestyle brand Quiet Town in 2016 and have been growing it ever since.

Growth Strategies

Dubai-Born Corporate Service Provider Creative Zone Acquired by Encor Group from Hong Kong

As part of the transition, all shareholders have fully exited and are no longer involved in Creative Zone's operations, the company stated in an email to Entrepreneur Middle East.

News and Trends

Dubai Announces Massive New Mall to Open in April 2025

Nad Al Sheba Mall will cover 500,000 square feet.

Leadership

Here's What It Takes to Evolve From Hands-On Founder to Strategic CEO

Making the leap from founder to CEO requires more than just growth — it demands a shift in mindset.