The Executive Selection: Thekür Thekür is a beauty technology retail platform curating bespoke brands and products specially tailored for people belonging to underserved communities of color.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Thekür
Thekür

Founded by UAE-based entrepreneur Jessica Usenbor in 2022, Thekür is a beauty technology retail platform curating bespoke brands and products specially tailored for people belonging to underserved communities of color.

Seeing the lack of products for melanated skin and textured hair in the Middle East, Usenbor was driven to create a one-stop shop that spotlights brands to address concerns that often taunt skin of color.

We're a fan of the platform's latest SPF summer essentials, with a special mention for the Black Girl Sunscreen, which is set to be a favorite for women of color for its non-white cast formula infused with nurturing avocado and jojoba oils, cacao, and carrot juice.

Related: The Executive Selection: Augustinus Bader

Related Topics

Entrepreneurs

Entrepreneurship For Introverts: The How-To

Here's how you can make your personality type work for you.

Leadership

4 Ways To Completely Destroy Your Credibility At Work

Once you've lost your colleagues' trust, it's hard to gain it back.

Starting a Business

16 Accelerators Designed to Fast-Track Small Business Founder Success

If you want to start up, level up, or scale up, look into these accelerator programs being offered by the big businesses on our Champions of Small Business list.

Leadership

10 Ways Self-Awareness Can Make You a Horrible Boss

There is a not-so-fine line between being self-aware and being self-absorbed.

Travel

Travel Cheaper with a Dollar Flight Club Subscription at the Best Price Online Right Here

Save big on flights with a lifetime subscription to this flight service for $60.

Business Plans

12 Reasons You Need a Business Plan

In the new book "Write Your Own Business Plan," business expert Eric Butow breaks down how a solid business plan can save your startup during those tough early days.