📺 Stream EntrepreneurTV for Free 📺

What Should You Expect From Startup Weekend Dubai 2017? Hear From 2016 Alum, Asm3ni Founder Nour Attia What does it take to change your life from student to entrepreneur? For Nour Attia, founder of Asm3ni, just 54 hours.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Startup Weekend Dubai
A scene from SUW Dubai 2016.

What does it take to change your life from student to entrepreneur?

For Nour Attia, founder of Asm3ni, just 54 hours.

Last year, Nour was an Environmental Science major at American University of Sharjah, when she saw a poster advertising Startup Weekend, a 54-hour event where idea-makers work together to build a product and business, coached on by mentors and judges from the startup ecosystem.

"At first, I didn't think it was for me," Nour admitted. "Because I didn't have an idea to pitch, and, as my roommate Hanaa [Abdalla] pointed out, we had no prior connection to the business world. However, I realized that I had nothing to lose, so Hanaa and I followed our gut feeling, and registered for the event."

On the first night, Nour and Hanaa pitched an idea they had for a product called Asm3ni. Ahmed, a developer who was attending the event, liked the idea and joined their team.

Throughout the 54-hour competition, the team of three went through with building a business around their idea, with the support of mentors, coaches, and key business partners, they worked on their business model canvas, their feasibility study, and developed their first prototype.

They pitched to a panel of judges on a Saturday evening at the Sharjah Entrepreneurship Center (Sheraa), and to their surprise, they won first place! Winning the competition allowed them to have the resources to kick start Asm3ni into a company, and opened up the door to the priceless support, mentoring, and motivation from the Sheraa team.

The advice Nour now gives to young entrepreneurs is to simply "do it. Go through the challenge, there is nothing to lose, only heaps of experience to gain, and energetic and fun people to meet. Even if your idea is underdeveloped or not clear yet, the push you will get from this experience will help you sculpt it to perfection. It's also a perfect place to create new connections and bonds for the future."

Luckily, for a new group of entrepreneurs, Startup Weekend is back! The event will be running in Dubai this November 16-18, during the Global Entrepreneurship Week, joined by 200 other cities running their startup weekend chapter simultaneously across the globe.

Curious to see how far you could go in 54 hours? Register now at: go.startupweekend.org/swdxb17

Related: Are You Cut Out To Be An Entrepreneur? Ask Yourself These Eight Questions

Business News

How to Write a Business Plan

Learn the essential elements of writing a business plan, including advice and resources for how to write and conduct each section of your business plan.

Starting a Business

Don't Start a Business Until You Consider These 5 Things

Thinking about starting a business? Here's what you need to know before you get registered, invest in your startup costs or make your first sale.

Leadership

There Are 4 Types of Managers. Take This Quiz to Find Out Which You Are, and If You're In the Right Line of Work.

Knowing your leadership style, and whether it suits the work you're doing and the team you have, is the first step in living up to your leadership potential.

Management

7 Ways You Can Use AI to 10x Your Leadership Skills

While technology can boost individual efficiency and effectiveness, it's essential to balance their use with human intuition and creativity to avoid losing personal connection and to optimize workplace satisfaction.

Leadership

Maximizing Value: Monty Mobile Founder And CEO Mountasser Hachem

Two major avenues Hachem sees telcos losing returns on are SMS (Short Message Service) and digital advertising, which are the services Monty Mobile is focusing on.

Marketing

6 Ways to Track Your Competition's Marketing Strategy

Staying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.