What Rules Did You Break While Creating Your Business?

Five entrepreneurs share why they did not go by the book, and instead trusted their gut and reaped the benefits

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Rules are a comfortable idea. They make you feel safe when you’re taking a big decision like starting or growing a business. But do you think Steve Jobs or Jeff Bezos followed the book while creating their empire? Certainly not. We asked startup founders across the Asia-Pacific region, whether they ever broke a rule and why. Here’s what they had to say.

Edited excerpts: 


-- With inputs from Nidhi Singh and Komal Nathani

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JEMMA GREEN, Co-founder and Chair, Power Ledger

In the heavily regulated energy market, rules are king and we weren’t invited. So we ditched the rule book, and are making our own market.
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PRAKASH GOVINDAN, Co-founder and CTO, Gradiant Corporation

Majority of newly founded companies face constraints such as limited finance and network, forcing entrepreneurs to focus on a single market or technology to maintain majority ownership control and keep costs low. Despite being a new business, we decided to break the rules, investing capital to develop customised end-to-end solutions, and it paid of
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NILESH MAKWANA, CEO, Illuminance Solutions

If you really want something, seize the opportunity. Despite not having a ticket, I managed to talk my way into a high level mining conference so I could network with mining business executives
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I broke the rule of starting an independent company that isn’t a spin-off or supported by any academic university or institution. I broke the rule of becoming an entrepreneur from being an academic scientist with a successful career and well-paid job. I broke the rule of starting up a deep tech company with a check of just US$10,000 in hand.
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GREG MARTIN, Group CEO, The Praxis Company

We broke the rule that going digital is necessary for innovation. Instead, we blazed ahead to create a traditional, yet continuously innovative gameplay instead. I remember my very first big boss once said to me, “When everyone else is zigging, you must zag.”