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ErudiFi Raises $5 Million In Series A Round Co-led By Monk's Hill Ventures And Qualgro The funding will be used to make key hires across product and engineering, marketing and operations, business development, and data functions

By Prabhjeet Bhatla

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Tech-enabled company ErudiFi, providing access to affordable education financing in Southeast Asia, on Tuesday announced the close of a $5 million Series A round co-led by Monk's Hill Ventures and Qualgro.

The funding will be used to make key hires across product and engineering, marketing and operations, business development, and data functions.

The company also plans to scale the company's education financing services, deepen its footprint in existing markets in Indonesia and the Philippines with educational institution partners, and invest in product innovation to deepen its engagement and relationship with students and schools.

"We are humbled and honored to partner with Monk's Hill Ventures and Qualgro on our mission to make education affordable and create intergenerational impact for millions across Southeast Asia. At present, nearly two-thirds of Indonesian and Filipino youths are unable to enroll in higher education due to a lack of affordable financing. We are excited to further our goal of expanding access to quality education in the region, and help build a better tomorrow," said Naga Tan, chief executive, and co-founder, ErudiFi.

Today, the tech-enabled platform has been said to have helped secure funding for thousands of financially underserved students and has grown threefold in 2020.

With its Study Now, Pay Later model, ErudiFi facilitates education financing for students in Southeast Asia, beginning with Indonesia and the Philippines. Working with accredited schools and universities, ErudiFi offers data-driven financing solutions that support student recruitment and retention, which allows students the opportunity to achieve their aspirations by overcoming financial constraints in paying for educational programs, the statement said.

"Access to affordable tertiary education remains a huge pain point in Southeast Asia where the cost is nearly double than the average GDP per capita. ErudiFi is tackling an underserved market that is plagued with high-interest rates by traditional financial institutions and limited reach from peer-to-peer lending companies. By taking a first-principles approach, Naga and his team have been laser-focused on bringing a tech-enabled and data-driven solution that provides students with access to education. We are excited to partner with Naga and his team and believe they have the conviction and strength to bring access to education to millions of people," stated Peng T. Ong, co-founder and managing partner, Monk's Hill Ventures.

Its tech-enabled customer and partner onboarding process provide a trusted and accessible solution for students and schools. In addition, student retention is a challenge in Southeast Asia, with many schools experiencing 10-15 per cent dropout rates annually, primarily due to financial difficulties faced by students and their families. To address these challenges, the company has launched a value-added service providing partner schools with a way to track disbursements and provide real-time analytics, supporting school partners in both recruitment and retention efforts.

"Education financing is a huge opportunity in Southeast Asia. ErudiFi provides a tech and data-driven platform to make access to financing easier for more students while enabling universities and schools to manage and monitor their student pipeline more effectively. ErudiFi aims to shape trusted relationships with universities and partner institutions as they expand in the region and the Qualgro team is excited to work closely with them to scale their reach", added Heang Chhor, founder and managing partner, Qualgro.

To date, ErudiFi has onboarded over 50 universities and vocational schools in Indonesia and the Philippines to the platform which includes President University, UNTAR, IT PLN, and Wall Street English in Indonesia, and PHINMA Education, Far Eastern University, Adamson University, and Mapua University in the Philippines.

Prabhjeet Bhatla

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