Get All Access for $5/mo

Both Men and Women are Equally Bad at Multitasking A new study debunks a popular stereotype

By Pooja Singh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media.

graphicstock

Contrary to the popular stereotype, women are not better multitaskers than men, confirms a study.

The study, "No sex difference in an everyday multitasking paradigm", which was published in the journal Psychological Research, was based on the results of a computerized meeting preparation task (CMPT), which required 82 males and 66 females in the 18-60 age group to prepare a room for a meeting and handle various tasks and distractors in the process. As part of the study, the participant group found themselves in a virtual 3D space, which included three rooms: a kitchen, storage space and a main area with tables and a projection screen.

The participants were asked to make the room ready for a meeting by placing chairs, pencils and drinks in the right location, while at the same time dealing with distractions such as a missing chair and a phone call, and to remember actions to be carried out in the future.

The results showed that none of the multitasking measures (accuracy, total time, total distance covered by the avatar, a prospective memory score, and a distractor management score) showed any sex differences, say the study researchers from the University of Bergen, University of Oslo in Norway, and the University of Liège in Belgium.

"The findings are in line with other studies that found no or only small gender differences in everyday multitasking abilities. However, there is still too little data available to conclude if, and in which multitasking paradigms, gender differences arise," explain the researchers.

They conclude by saying, despite bold claims that "All the available research agrees: men's brains are specialised. Compartmentalised. […] a man's brain is configured for one thing at a time […]" while "A woman's brain is configured for multitasking performance", the empirical evidence for a behavioural sex difference in multitasking is sparse and inconsistent, in particular, when it comes to serial multitasking abilities. The present study sought to add data to the discussion of whether the alleged female superiority exists by assessing males' and females' performance in an already established everyday situation multitasking paradigm. "Given the heterogeneous findings so far, we had no specific hypothesis as to whether a sex difference exists."

Pooja Singh

Former Features Editor, Entrepreneur Asia Pacific

 

A stickler for details, Pooja Singh likes telling people stories. She has previously worked with Mint-Hindustan Times, Down To Earth and Asian News International-Reuters. 

Business News

Apple Is Adding ChatGPT to iPhones This Week. Here's How It Works.

ChatGPT will take over questions that Siri can't answer.

Marketing

He Pitched His First Business at 12 and Sold a Company for 8 Figures When He Was 23. Here's This Gen Z Marketing Expert's Next Big Move.

Griffin Haddrill built a marketing empire working with artists like Justin Bieber and Lil Nas X. Learn how he tapped into Gen Z's digital culture and turned viral campaigns into a business model.

Growing a Business

5 Effective Strategies to Boost Your Business's Online Presence

Boosting your online presence in 2025 is the key to success for businesses looking to grow. Working on your branding and reputation management is important to drive more sales and improve conversion.

Starting a Business

Nearly 50% of America's Workforce Has a Secondary Source of Income or Side Hustle. Here Are 7 Steps You Should Take to Create Lasting Value for Yours.

Today's entrepreneurs have the opportunity to generate long-lasting supplementary income if they take these steps.

Leadership

As a Leader, Take These 5 Steps to Bridge the Gap Between Innovation and Execution

Companies that want to turn ideas into action must align their people and listen to their customers.