China's Didi Chuxing Steps up Expansion in Japan The expansion will encourage local residents and visitors to experience Japan's taxi service in a new way

By Nidhi Singh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media.

Didi Chuxing

Chinese ride-hailing giant Didi Chuxing is riding the wave of global expansion. Didi Mobility Japan ("DiDi Japan"), a joint venture between Didi Chuxing and SoftBank Corp., officially launched its taxi-hailing service in Tokyo and Kyoto. This marks Didi Japan's expansion into the three core cities in Japan following its launch in Osaka in September 2018.

With their vibrant combination of culture, nature and commerce, Tokyo, Kyoto and Osaka are home to over 50 million people—nearly 50 per cent of Japan's population—and are popular destinations for the over 30 million tourists visiting the country each year.

The Growth Timeline

Mobile transportation platform Didi Chuxing ("DiDi") offers a full range of app-based transportation options for 550 million users, including taxi, express, premier, luxe, bus, designated driving, enterprise solutions, bike sharing, e-bike sharing, car rental and sharing,and food delivery. The company partners with leading taxi companies like Grab, Lyft, Ola, 99, Bolt (Taxify) and Careem to improve taxi utilization and provide more flexible travel options. Its digital platform proves a powerful data tool for taxi operators to improve dispatching efficiency and expand user base.

Currently, the company provides ride-hailing services in Brazil under the 99 brand; operates Didi-branded mobility services in Mexico and Australia; and provides taxi-hailing service in Japan through a joint venture. Since Didi Japan's launch in Osaka six months ago, the number of Didi's taxi operators tripled in the platform and the business has achieved 60 per cent monthly growth.

Plan Ahead

To encourage local residents and visitors to experience Japan's taxi service in a new way, Didi Japan will be launching new promotion programs including a booking fee waiver for Tokyo riders, and a Mileage Program for loyal riders. Passengers may also hail a Didi Taxi directly from popular apps including Google Maps and Yahoo! Transit. The company is also exploring more diversified payment options through cooperation with PayPay, a leading payment app in Japan.

Didi Japan is also attracting a growing fan base among Chinese visitors to Japan. According to the Japan Tourism Agency, the number of Chinese tourists traveling to Japan hit a record high in 2018, exceeding 8 million with a year-on-year growth of 13.9 per cent. Existing Didi users in Chinese mainland and Hong Kong will be able to hail a taxi in Tokyo, Kyoto and Osaka from their native app, aided by in-app real-time Chinese-Japanese text message translation and 24/7 Chinese customer support.

The company aims to continue building relationships with local communities and helping more Chinese tourists to experience Japan by expanding into additional new cities later this year.

Didi claims it is the largest taxi-hailing app globally, connecting over 2 million taxi drivers across China, Latin America and Japan.

Nidhi Singh

Former Correspondent, Entrepreneur Asia-Pacific

A self confessed Bollywood Lover, Travel junkie and Food Evangelist.I like travelling and I believe it is very important to take ones mind off the daily monotony .

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Related Topics

Social Media

Instagram Is Crushing Twitter and Facebook on Brand Engagement

A new report examines user interaction across the most popular social media channels.

Operations & Logistics

How to Get PR for Your Startup

Step one to getting people to pay attention to your business is getting the press to pay attention. That can be a challenge.

Science & Technology

Wearable Tech Is Improving Employee Productivity and Happiness

Companies around the world are finding ways to boost productivity, safety and wellness using wearable technology.

Marketing

How to Turn Prospects into Customers with Your Landing Page

The 8 essential elements your landing page must have in order to up your conversion rate

Lifestyle

Jeremy Piven: Back With Another Hit Movie The Performance

In the new movie, Piven takes center stage under the directorial vision of his sister, Shira Piven