HeyMax Raises US$11M Series A Led by Peak XV Partners to Expand Travel and Loyalty Platform Across APAC
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Singapore, January 28, 2026 — HeyMax, a Singapore-headquartered travel and loyalty rewards platform, has raised US$11 million in a Series A funding round led by Peak XV Partners, with participation from Betatron Venture Group and continued support from January Capital and Tenity.
The round also includes strategic investments from Rob Rosenstein, Co-founder and Chairman of Agoda, and David Lee, fintech advisor and former President of Visa APAC.
Founded in 2023, HeyMax enables consumers to earn and redeem rewards across merchants, cards, airlines, and hotels through its proprietary rewards currency, Max Miles. The new capital will be used to enhance product development—particularly AI-enabled reward experiences—and to support regional expansion. Beyond Singapore and Hong Kong, HeyMax plans to enter Japan, Taiwan, and Australia by the end of 2026.
"Travel spending is growing across Asia-Pacific, but rewards remain fragmented," said Joe Lu, CEO and Co-founder of HeyMax. "HeyMax simplifies how consumers earn and use rewards across markets, while helping partners engage travellers more effectively. This funding allows us to scale our platform and deepen partnerships across the region."
HeyMax operates in a market supported by rising travel demand and increasing adoption of loyalty programmes. Despite high participation, a significant portion of rewards across Asia-Pacific remains unredeemed due to limited interoperability between programmes. HeyMax addresses this gap by enabling cross-brand and cross-border earning and redemption through a single platform.
Users can earn Max Miles across more than 800 merchants, including Trip.com, Shopee, Starbucks, and foodpanda, and redeem them for flights, gift cards, or transfers to over 30 airline and hotel programmes, including Cathay, ALL Accor, and Qatar Airways.
Key product features include:
- Max Miles – a unified rewards currency connecting multiple loyalty and merchant programmes
- FlyAnywhere – a redemption feature enabling flight bookings across most airlines at a fixed rate per mile
- Card Maximiser – a tool that helps users identify the most rewarding Visa card for each transaction
"Loyalty programmes today struggle with engagement and real customer value," said Rohit Agarwal, Managing Director at Peak XV Partners. "HeyMax is rethinking rewards by improving engagement and utility for both consumers and brands."
Founded by former Meta engineers, HeyMax has grown to over 150,000 users and issues more than 500 million Max Miles annually. Since its US$2.7 million seed round in July 2024, the company has expanded into Hong Kong through the acquisition of fintech firm krip and achieved strong revenue and GMV growth.
About HeyMax
HeyMax is a Singapore-based travel and loyalty rewards platform that helps users turn everyday spending into travel rewards. Users earn Max Miles from hundreds of merchants and redeem them across flights, hotels, and rewards programmes. Max Miles do not expire and offer flexible redemption options. HeyMax is backed by Peak XV Partners, January Capital, Betatron, and Tenity.
For more information, visit www.heymax.ai.
