Amazon Will Open 10 Stores Across the U.K. The first is opening Manchester today.

By Georgina Torbet

This story originally appeared on Engadget

You're reading Entrepreneur Europe, an international franchise of Entrepreneur Media.

via engadget

Beginning today, Amazon will open 10 brick-and-mortar stores in locations throughout the U.K. as part of a scheme which it claims will help small businesses combine online and in-person sales.

The new "Clicks and Mortar" stores -- in partnership with Enterprise Nation, Direct Line for Business and Square -- will sell goods like homeware, health and beauty products, food and drink and electronics. They will also act as a location for customers to see and try out products from online-only brands like Swifty Scooters.

The first store will open in Manchester today, with openings across the rest of the U.K. to follow. Amazon says the pilot scheme will run for one year to test the viability of the concept.

Amazon has had a mixed history with brick-and-mortar stores. Its automated supermarket chain, Amazon Go, has 12 branches in U.S. cities and has been winning fans despite criticism that the cashless system is discriminatory and that it is harmful to local employment prospects. Then there are Amazon Books stores, 17 of which have opened near universities. The company has previously announced plans to expand the bookstores to more locations.

Not all its physical retail schemes have been so successful, however. The pop-up kiosks it trialed at 87 locations in the U.S. were shut down earlier this year, signaling the trial wasn't as lucrative as it hoped for. Now, Amazon is trying the pop-up approach again, but this time it will try a new approach of highlighting previously online-only products and companies which stand to benefit from in-person sales.

Amazon claims the new scheme will help small businesses by training apprentice workers and offering digital training events. For this purpose, it has set aside 1 million pounds for training schemes for 150 full-time apprentices to specialize in productivity and online sales. For small businesses which currently sell well online but would benefit from customers interacting with their products in person, this could indeed be a help.

But ultimately the beneficiary of the plans will be Amazon itself, which will have a small but significant physical presence in the U.K. For the long-term growth of the company, having brick-and-mortar stores will allow customers to browse for products they wouldn't necessarily search online, not to mention the benefits of impulse buys. And perhaps most valuable of all, it could raise Amazon's reputation as it seeks to to give back to the high street rather than destroy it.

Business News

Get on the Project Management Certification Track With This Comprehensive Bundle

Dive into Agile, Scrum, PMP, and much more in 120 hours of training.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Side Hustle

After This 26-Year-Old Got Hooked on ChatGPT, He Built a 'Simple' Side Hustle Around the Bot That Brings In $4,000 a Month

Dhanvin Siriam wanted to build something that made revenue from ChatGPT, and once he did, he says, "It just caught on."

Business Solutions

Save Big on the Top 8 MS Office Programs, Only one Payment of $60

Get essential Microsoft Office programs with redesigned tools for easily customized functions and aesthetics.

Side Hustle

'My Brain Thrives on Variety': His Side Hustle Inspired By 'The 4-Hour Workweek' Led to $600,000 in 16 Months

Mark Hellweg, 42, knows what it takes to start a business "with a fraction of the capital."