VP-Global Marketing, Schneider Electric, Greater India
Rajat Abbi has ~ 18 years of cross-industry experience. A thought leader and a strategic marketing expert, he has handled diverse leadership roles in Marketing & Strategy, Sales and P&L Management with European, American, and Indian multi-national companies across India & Asia Pacific region.
Rajat joins Schneider Electric as the Vice President – Global marketing, Greater India, this year, and is entrusted with running the marketing function for the company, thereby, driving brand, digital & commercial excellence and helping the organization achieve its growth ambitions.
He will be a part of the Schneider Electric Global Marketing International Operations Leadership team, Schneider Electric India Management team and Schneider Electric India Private Limited (SEIPL) Leadership Council.
Starting his career with Apollo Tyres, Rajat has worked across B2C & B2B businesses in companies like Valvoline International, Philips Lighting & Carrier Air-conditioning.
Not a Choice But a Necessity: How Responsible Marketing Practices Can Bridge Gap Between Brands And Customers
Today's marketing practices are not just limited to satisfying the needs, demands and aspirations of customers and consumers. They have become an integral part of business strategies