Get All Access for $5/mo

3 Key Factors That Can Help You Take Your Brand To the Next Level Ashley Grayson and Ross Haley have taken similar approaches to take their brands to the next level, each of which has achieved formidable success

By Shishir Jajoo

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Ashley Grayson and Ross Haley

Ashley Grayson and Ross Haley are authority figures in two very different industries. Ashley is a financial and credit repair consultant while Ross is a cannabis titan. Despite these differences, both of these magnates agree on one thing: how to build a brand. These entrepreneurs have taken similar approaches to taking their brands to the next level, each of which has achieved formidable success. Here is how they did it.

Quality content

There is no doubt that content is king. Anything posted online or to social media must be engaging, captivating, and speak in the brand voice. This is achieved with consistency in posting and making sure each post is superior to its predecessor. Think of the old folk tale of leaving breadcrumbs in the woods. A creator gives their audience a taste but must retain their attention. This is achieved by keeping people wanting more.

The human connection

Ashley and Ross realize the most effective method to build a brand is to know and connect with the target audience. Knowing your audience is just part of the formula. After discerning your ideal customer, businesses must make a genuine effort to connect with their audience. Social media has made this more achievable than ever, thus brands can receive and execute the most organic of feedback.

Take note of trends

In order to connect with customers, companies need to observe what their target audience is paying attention to. Social media is not only a communication medium, it is a way of identifying trends. These trends can be applied to an organization's campaigns to impact a target audience. For example, which memes or hashtags are trending among your most desired customers? Is there a way to weave your brand into what is trending online? If so, seize the opportunity and create a marketing strategy people cannot resist.

Growing a brand can be painful or a delightful responsibility. As long as you realize what to look for and how to execute customer desires, be prepared for your company to exceed even your loftiest expectations.
Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

News and Trends

Adani Group Aims To Be India's Largest Cement Manufacturer With $3 Billion Acquisition: Report

Adani Group is eyeing a potential $3 billion cement acquisition in lieu of recent boom in the infrastructure sector by the government.

Business News

'Passing By Wide Margins': Elon Musk Celebrates His 'Guaranteed Win' of the Highest Pay Package in U.S. Corporate History

Musk's Tesla pay package is almost 140 times higher than the annual pay of other high-performing CEOs.

Business News

Sony Pictures Entertainment Purchases Struggling, Cult-Favorite Movie Theater Chain

Alamo Drafthouse originally emerged from bankruptcy in June 2021.

Business News

Joey Chestnut Is Going From Nathan's to Netflix for a Competition 15 Years in the Making

Chestnut was banned from this year's Nathan's Hot Dog Eating Contest due to a "rival" contract. Now, he'll compete in a Netflix special instead.