Get All Access for $5/mo

A New Marketing Horizon iCubeswire is focused on offering help to companies to keep pace with the ever-changing marketing landscape

By Paromita Gupta

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Sahil Chopra, FOUNDER AND CEO, iCubesWire

The year 2022 has been monumental for iCubesWire, an integrated marketing agency founded in 2010. The Gurgaon-based company has been investing heavily in influencer marketing in recent times, leading to bagging accounts across different segments. To encapsulate their year so far, in April they won the digital mandate for Luxor, in July they secured accounts for seven major companies- Flipkart, Adani, Cleartrip, Healthkart, Blue Heaven, Mudrex, and Vega, and in September, they won the digital and creative mandate to bring LuLu Hypermarket in Lucknow.

iCubesWire, a brainchild of Sahil Chopra, strives on its investment in technology, "We believe technology is going to lead the show for businesses and individuals. Our technology offerings are spread across performance marketing, advocacy for businesses and creative solutions", he adds. The agency is focused on offering help to companies to keep pace with the ever-changing marketing landscape.

With over 500+ clients and offices based out of five sites including Singapore and Dubai, iCubesWire offers an entire spectrum of tech-led digital services. This includes building a brand's online presence, maximizing reach, creating awareness, bridging the gap between brands and potential customers. Its solutions include providing Production studio, Influencer marketing, and Performance marketing. A claimed number of over 50,000+ influencers have signed up with iCubesWire's Influencer Marketing wing, across mainstream categories such as technology, lifestyle, travel, fashion, and healthcare to name a few.

Talking about how Chopra and his team ensure iCubesWire are a step ahead of its competitors, he shares that a culture of regular meet-ups with its clients to understand their problems and brainstorm to come up with ground-breaking solutions is the key. After all, "we understand that change is the only constant, and nothing changes faster than the digital landscape", he adds.

The company has reached the top of the ladder but not without its share of trial and error. Chopra established iCubesWire's predecessors in the form of iCubesKonnect in 2016, a 360 degree digital marketing training platform, and iCubes in 2010, a dedicated email marketing agency. On how iCubesWire perceives profitability, Chopra shares that, given the plethora of opportunities in the tech segment, it's not difficult to make a business profitable, provided you can leverage trends and opportunities efficiently.

Being a global tech leader is what's on Chopra's mind in the next two years. iCubesWire wishes to expand its business in the European and LATAM markets along with creating 200 job opportunities to help it grow.

FACTSHEET

Year of inception – 2010

No. of employees – 300, hiring for 200 more in the coming months.

Major clients – Booking.com, Kotak Mahindra Bank, Ambience Group, Luxor, Sharp, Konica Minolta, indiGo, Flipkart, Amazon, Airtel, and more.

Paromita Gupta

Entrepreneur Staff

Features Writer with Entrepreneur India

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com. 
News and Trends

"45% of All Ongoing Hydropower Projects in India are Ours": Patel Engineering

Patel Engineering reported a turnover of INR 4,400 crore in the last fiscal year, with a projected 10 per cent growth for the current year.

Living

70% of Small Business Owners Experience Monthly Burnout. Follow These 3 Rules to Avoid the Same Fate.

Here are three guidelines to help entrepreneurs achieve balance, growth and success in both their professional and personal endeavors.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Franchise

Kick-Start Your Small Business With These Cost Effective Strategies

Starting a small business is an exciting adventure, brimming with both opportunities and challenges. A key to success is effectively managing costs from the outset.