Get All Access for $5/mo

Bombay Shaving Company Raises INR 45 Cr In Funding Round Led By Reckitt Benckiser Visage Lines aims to launch three independent consumer brands and grow to INR 150 crore annual sales in 2021

By Prabhjeet Bhatla

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shantanu Deshpande/Bombay Shaving Company

The Slough-headquartered multinational consumer goods company Reckitt Benckiser (RB) on Thursday announced to have led an INR 45 crore funding round in Visage Lines Personal Care Pvt. Ltd, the owner company for the brand Bombay Shaving Company (BSC). The round also saw participation from investors such as Rajesh Sud, Anjali Bansal, and Kuldeep Jain.

The investment is said to bring together Bombay Shaving Company's expertise in digital-first brands with strong e-commerce capabilities, and Reckitt Benckiser's skill in branding, manufacturing, and global scale.

Arjun Purkayastha, senior vice-president, e-commerce, digital, and ventures, Reckitt Benckiser, will join the Visage Lines board.

"We are thrilled to partner with the team at Bombay Shaving Company. Our investment represents a commitment to bring the best of two worlds together: Bombay Shaving Company's expertise in digital-first brands with strong e-commerce capabilities, and RB's expertise in branding, manufacturing, and global scale. Together, this combination of complementary skills sets us up for huge success," stated Arjun Purkayastha, senior vice president, Reckitt Benckiser.

Launched in 2016, the wellness brand has a portfolio of over 100 products across shaving, bath and body, skin and beard care.

The consumer goods company's investment will support its plans to scale its operations and provide the wellness company with access to its global scale, expertise, and mentorship, helping to grow the startup as the leaders in personal care for men and women, said the statement released.

"RB is a diamond addition to our journey. They have an excellent record in building health and wellness brands over their 200-years heritage. Working in partnership, our young team is ambitious for what we can achieve together and scale our operations with an omnichannel presence," added Shantanu Deshpande, founder, and chief executive officer, Visage Lines.

The company also plans to expand rapidly in offline retail distribution as the post-COVID footfalls ramp up.

"As we build omnichannel revenue streams we are cognizant that brands will be scaled through strong digital and retail distribution. Working with strategic partners over the long term will give us significant leverage in establishing ourselves in the Indian consumer ecosystem," shared Deepak Gupta, chief business officer, Visage Lines.

This will be the fifth round of financing for the company that has been invested in by Sixth Sense Venture Partners, Colgate Palmolive, and noted industry powerlifters like S Ramadorai former vice-chairman, TCS along with 16 senior partners from McKinsey & Company since inception.

Visage Lines, the owner of the brand Bombay Shaving Company, aims to launch three independent consumer brands and grow to INR 150 crore annual sales in 2021.

Prabhjeet Bhatla

Former Staff

Business News

These Companies Offer the Best Work-Life Balance, According to Employees

The ranking is based on Glassdoor ratings and reviews.

Growing a Business

How to Spot Trends and Anticipate Market Shifts Before Your Competition

Discover how to identify disruptive trends before your competitors by mastering the art of anticipating market shifts. Learn strategies for staying ahead and gaining a competitive edge in business.

Business News

Apple Is Adding ChatGPT to iPhones This Week. Here's How It Works.

ChatGPT will take over questions that Siri can't answer.

Business News

How to Write a Business Plan

Learn the essential elements of writing a business plan, including advice and resources for how to write and conduct each section of your business plan.

Growing a Business

Why Business Owners Should Streamline Their Operations Now for Success in 2025

As the holiday season and year-end approach, business owners face heightened operational demands, from inventory management to spend control. By streamlining these processes and partnering with flexible suppliers, businesses can maintain efficiency, meet customer needs and focus on growth while navigating this busy period.