Get All Access for $5/mo

Home Fitness And Wellness Startup Portl Raises Seed Funding From Kalaari Capital The funds raised will be utilized to grow the team across hardware, engineering, and AI domains and expand the sales and marketing efforts for the Portl range of products in India

By Prabhjeet Bhatla

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Portl

Home fitness and wellness startup Portl on Monday announced to have raised an undisclosed amount in its Seed round of funding from Kalaari Capital.

Portl is a fully integrated, multi-functional, smart fitness and health system. The company has developed two revolutionary products built using the proprietary Portl Smart Mirror platform that provides a wide range of personalized workouts, nutrition and mental wellness programmes.

The funds raised will be utilized to grow the team across hardware, engineering and AI domains and expand the sales and marketing efforts for the Portl range of products in India.

"Our aim is to ultimately deliver simplicity and convenience for consumers by creating tangible, long-lasting value through the products we design. At Portl, we are reimagining the way people will access, manage and control their overall health. In many ways, the hardware and software that we are building will empower people to take charge of their own health and fitness, while we provide personalized and holistic services to support their efforts," said Indraneel Gupta, co-founder and chief executive officer, Portl.

The products have been engineered with the philosophy of empowering people to manage and improve their overall health. With a focus on holistic health improvement, Portl products come equipped with cutting-edge bio-sensors that monitor a wide range of health metrics at home including ECG, blood pressure, blood glucose etc., and form the basis for a highly personalized wellness programme.

"We at Kalaari strongly believe that Portl has the ability to shape the way customers manage fitness and well-being at home. Overall, the product will help customers adhere to workout routines, improve access to world-class fitness content, and help personalize each user experience. They also have the ability to go beyond fitness capabilities using hardware interface, computer vision, and audio functionality to deliver telehealth solutions. The device can tap into user data to deliver a wide range of digital healthcare solutions," added Vamshi Reddy, partner, Kalaari Capital.

There is a significant gap in the market when it comes to home fitness and wellness. From a consumer perspective, traditional fitness equipment is expensive, occupies a lot of space and usually requires multiple machines for a full-body workout. Moreover, consumers also require constant guidance and time-flexible fitness programmes, which aren't addressed by the one-size-fits-all approach that is prevalent in most virtual fitness services.

Portl solves these issues by focusing on the consumers' needs at the micro-level. Portl's unique space-saving design, coupled with advanced sensors, AI-enabled form tracking and personalization provides a unique on-demand solution for every consumer as well as holistic health improvement for the entire household, and not just for the fitness enthusiasts.

Prabhjeet Bhatla

Former Staff

Science & Technology

Use This Framework to Successfully Integrate AI Into Your Business Operations

Here's how to ensure both innovation and compliance when using AI in your organization.

Growing a Business

Why Business Owners Should Streamline Their Operations Now for Success in 2025

As the holiday season and year-end approach, business owners face heightened operational demands, from inventory management to spend control. By streamlining these processes and partnering with flexible suppliers, businesses can maintain efficiency, meet customer needs and focus on growth while navigating this busy period.

Business News

Apple Is Adding ChatGPT to iPhones This Week. Here's How It Works.

ChatGPT will take over questions that Siri can't answer.

Growing a Business

5 Effective Strategies to Boost Your Business's Online Presence

Boosting your online presence in 2025 is the key to success for businesses looking to grow. Working on your branding and reputation management is important to drive more sales and improve conversion.

Marketing

He Pitched His First Business at 12 and Sold a Company for 8 Figures When He Was 23. Here's This Gen Z Marketing Expert's Next Big Move.

Griffin Haddrill built a marketing empire working with artists like Justin Bieber and Lil Nas X. Learn how he tapped into Gen Z's digital culture and turned viral campaigns into a business model.