Why Your Franchise Need Its Own Social Media Strategy

Social Media Is A Powerful Tool Available At Your Fingertips That Can Share Your Content All Over The World In Seconds

learn more about Franchise India Staff

By Franchise India Staff

Shutterstock.com

This story originally appeared on Franchise India

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Franchise companies have started leveraging social media marketing to varying degrees. According to a study, 63% of consumers who search for businesses online are more likely to become consumers of brands with an established social media presence.

The master franchisor has to be concerned with the performance of several franchisees as the continuous extension of his or her brand. Being an individual franchise owner, you need to make your franchise successful. Below are the reasons why a franchise, apart from the centralised marketing strategy, needs to have their own social media strategy.

Affordable Local Marketing

The market is different for every franchise. Franchisees may have customers with different demographics or socio-economic status. You can accommodate that difference by allowing variation in your products, pricing, coupon offers, marketing, promotions etc. Thus, locally oriented social media strategy can be beneficial for the franchisees to reach out to local consumers and generate more revenue.

Take, for example, Domino's. The world-famous pizza franchise operates different social media accounts for different regions. Thereby, giving them the liberty to cater to various demographics accordingly.

Enhances Credibility

Today's millennials are tech-savvy and live on smartphone. They depend on the internet for most of their information, affecting their purchasing decisions. Thus, a franchise needs its own social media strategy to enhance their credibility among this generation.

Consumers nowadays gather all the information about a product or service before availing it. Social media helps you in building and enhancing your online reputation. Despite having a reputed franchise brand, you need to build the credibility of your particular franchise to sustain among the competition and increase sales.

Engages Customer

Social Media is the best channel for two-way communication. Due to its instantaneous nature, social media has the potential to engage with the customers and receive feedback. Social media has the capacity to expand the reach of your franchisees' message as well as attract and hold the attention of a vast demographic of people. By having its own social media strategy, franchisees will be able to engage more audience than adhering to a centralised strategy.

This article was originally published on Franchise India by Sneha Santra.

Related Topics

News and Trends

RBI Governor Urges Payment System Operators To Ensure Good Governance: Report

As per the report, Das asked PSOs to work on formation of self-regulatory organisations (SROs) for the greater good of all stakeholders

Starting a Business

The Delivery Wonderboys

Aadit Palicha and Kaivalya Vohra, 20, Co-founders, Zepto

Leadership

How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.

Business News

Meta Employees Interrogate Mark Zuckerberg in Town Hall Meeting

The CEO fielded tough questions from rattled staffers at an all-hands meeting.

Entrepreneurs

This Unique Social Startup Helps in Offsetting Carbon Footprint

Verdoo, a free online tool, helps consumers fight climate change through online shopping