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Incorporating Corporate Social Responsibility in Business It is always favourable when the assets of any organisation are nurtured to the fullest

By Shivani Malik

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The primary motive of every business is to earn profits and flourish their operations across boundaries. The drive to achieve the same often leads to aggressive manufacturing procedures, technical advancements and practices, all of which come at the cost of society and the welfare of its constituents in general.

Corporate Social Responsibility is a broad concept that helps corporates and businesses envision their role and power in creating an impact in the society by stepping into areas that serve to the larger good of the society.

Positive Action

A business, along with expanding its magnanimity of operations, must also step in the zone of creating a positive outlook in the eyes of its stakeholders, essentially all the people in the business directly, or indirectly, effect. This includes the investors, employees and last but not least, the customers. Apart from this, engaging in activities that speak volumes about the company's willingness to fulfilling its social obligation, directly effects and adds to the goodwill, reputation and image of the company. In addition, it is always favourable when the assets of any organisation are nurtured to the fullest, and give a boost to the market share by performing actions that have a two-way positive effect.

Extending Help

Corporate Social Responsibility can extend its arms by developing and establishing a brand that recognizes its responsibility to give back to society in some way, for example, facilitating the education of children, by adopting schools, funding activities and perhaps collaborating for events. Education as a tool of empowerment not only helps in dealing with the perpetual problem of poverty but also paves the way for the future of the country by shaping their lives from the very beginning. When an organisation engages in such endeavours, it helps establish notions that address the issues of equality and education, as well as create a platform for people to step up and contribute to the greater good by being a helping hand.

Understanding Responsibility

Companies can also dive deep within the act of responsibly giving by employing people from economically weaker sections of society, after providing them with adequate training. By using their business acumen, organisations can even help revive traditional and dying art forms, that are culturally and potentially rich, and normalise the employment and inclusion of people from diverse backgrounds coming together and contributing to the larger message and goals of the brand.

Giving Consumers their Due Rights

Apart from this, another important aspect that every brand must make sure is that they give consumer rights an equal share of importance, as a brand that puts itself in the shoes of its customers is the one that believes in customer loyalty, and ensures the protection of their trust by fulfilling its social responsibility. This is because customers are the most crucial and integral part of the companies actions and operations, as they are the direct reason for which the organisation exists.

Shivani Malik

Marketing Director, Da Milano

Shivani Malik, Director, Da Milano hails from a background with rich international exposure and diverse experiences. With a keen eye to detail and precision, Shivani entered the business back in 2007 when Da Milano had only two stores. Soon she took up the challenge of expanding the brand across horizons and successfully managed to achieve unprecedented success. 

Reckoned as a fast moving bridge-to-luxury brand, Da Milano today has over 58 stores and eyes for augmenting its customer reach by marking global footprints at important locales and capitals internationally. A trendsetter in many ways, Da Milano’s innovative and discreet fashion aesthetics has won many fans over the years. 

With an educational career dotted in the international cityscapes, Ms. Malik having won many laurels, is an Economics honors graduate from the prestigious University of Delhi and further procured a specialization in Economics and Finance from Warwick Business School, United Kingdom. 

A ‘go to’ woman for all things luxe, Shivani’s passion and flair in marketing and communication constantly spurs her to come up with fresh perspectives and new ideas to keep up with current trends and appease the discerning clientele. Her creativity and conviction contributes in creating Da Milano as a distinguished brand and reinventing the very notion of affordable luxury in India. 

Intrinsically a Delhiite, Shivani is a proud mother of two and loves to travel and take some time off with her family and friends. When not at work, she devotes all her time to her kids - Samridh, 4 years and Samaira, 1 year old.
'To travel is to live, as adventures are the best way to learn about life and more importantly yourself' says Shivani Malik.

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