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Corporate Training can Help Startups Grow Big Time Training and interactive sessions not only groom the working associates, but it also creates an engaging, positive working environment

By Samira Gupta

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Everything starts with a dream and a vision. Dreams that barely let you sleep are achieved with sheer hard work and patience. Building a startup is one of such dreams that come true for many enthusiastic youngsters as well as for experienced professionals. Entrepreneurs aspire to establish their start-up into an empire, and they have all the reasons to dream that big. After all, putting the foundation stone of a business is an achievement after a rigorous struggle of overcoming obstacles.

But it does not stop here!

Growing a business to meet its objective is more difficult than beginning it. Thankfully, there is a solution to every problem and with persistent & conscious efforts and with an appetite to thrive; you can achieve success.

"Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence." – Helen Keller

Training and skill development are the hope for every start-up to induce confidence and professional etiquette into its associates. Investing in the development of employees should be a start-up's prime motive. Training and interactive sessions not only groom the working associates, it also creates an engaging, positive working environment. Corporate training teaches the staff to work closely with the guidelines and deadlines of the tasks while adhering to quality metrics to meet up the business and client's expectations. Therefore, investing in staff training and development is as important as generating monetary leads.

The key importance of corporate training to shape the startup into a success is defined below:

Process Development and Internal Mobility

Startups usually face quite hectic and demanding experiences as every task has an urgency, which ends up in poor quality task deliveries. Proper training on time management, stress management & teamwork can help the teams become more organized, collaborative and productive by not only completing the immediate tasks on hand in time but also delivering them in the most proactive & effective manner.

It is critical to invest in staff training to ensure that every employee possesses the required skills and sets a valuable benchmark in terms of productivity and behavioural structure that helps in the long term. With skilled and dedicated staff, a business can promote its in-house talent to new designations and opportunities. When given a chance to explore growing job roles, employees feel super motivated, engaged and more committed.

Optimizing Productivity

Education and learning never go wasted!

Devoting to staff's education may yield concrete benefits like increased profits for better future expansion. A skilful employee proves to be an asset to the business by mastering the art of delivering quality and efficiency altogether. Apart from optimized productivity, training also inspires employees to maintain regularity and consistency in personal development. Training on self-awareness, regulation & management are instrumental in the personal development of employees. Including the interpersonal communication skills in the trainings can improve the teamwork within team members thus resulting in a better & healthier work environment, thus producing better output.

Retain Employees and Attract Great Talent

Staff turnover can give a drastic setback to a startup, especially when everything from budget, time and stability is at stake. It may stall the development and profit-making if a better replacement is not found timely. Therefore, building a happy and healthy environment for existing employees is very crucial. Corporate training boosts confidence in staff members and makes them a better future aspirant. This results in employees feeling more engaged with the organization & the organizational goals.

Such a working environment attracts new talent through employee referrals and feedback given on a healthy, welcoming & growth-oriented workplace. This can play a big hand in the new hiring process. As a mutually benefitted intervention, a startup evolves the business at an accelerated pace.

Promotes a Better Working Environment

Interactive sessions bring all staff members together and engage them in combined learning and discussion. It develops a harmonious working environment by curbing down the discriminatory behaviour. Group discussions, on-site & off-site training sessions, recognition certification, and entertainment activities allow employees to communicate with each other and share their thoughts & ideas to learn more from each other.

What does an employee need! A healthy, growth-oriented & open work environment to excel and deliver the expected results, a startup can give them the right platform and benefit from it, making it a win-win scenario.

Employee Loyalty

"Experts say that cultivating transparency and employee satisfaction can enhance productivity nearly by 12% and fosters a sense of loyalty.'

Educational and training sessions at first develop the employee's inner & outer personality. When an employer proactively engages staff in such activities, it disseminates the message that they are a vital part of the business currently as well as from a future perspective. Frequent meetings and one-on-one communication with associates make them feel special while generating loyal behaviour.

"Train people well enough so they can leave, but treat them well enough so they don't want to"

  • Richard Branson

This quote by Richard Branson is the mantra for any start-up to grow and flourish.

Samira Gupta

Founder & Chief Image Consultant, Auraa Image Management and Consulting (AIMC)

When leading real estate developers, healthcare providers, technology giants, banks, and finance companies want leaders to be trained, they turn to Samira Gupta, a sought after corporate trainer in the NCR region. Samira is the Founder and Chief Image Consultant of Auraa Image Management and Consultancy (AIMC) and has trained leaders from companies like Ireo, Fortis, TCS, Yes Bank, and Iffco-Tokio to name just a few.

Leading companies depend on her expertise because she produces outstanding results. Her talent of enhancing even accomplished leaders powers of persuasion is legendary as is her gift of teaching leader’s how to close winning deals. Samira understands communication is the key to personal, social, and professional success. She also understands that good communication is as much about speaking well as about being an attentive listener and about using tone, body language, and words to convey the right message. It is her skill of improving a leader’s communication skills that make her a prized corporate trainer.   

Samira’s broad expertise includes training leaders to sell luxury products. She understands companies that market luxury products need leaders who understand how to subtly influence discerning customers. Such subtly is never inborn and must be learned. Because Samira understands the nuances of non-verbal communication, leaders taught by her are able to decipher customers’ intentions using visual cues and also learn to project an appropriate image. This allows them to subtly influence even the most demanding customers, making Samira a vital asset to companies that market luxury products. Samira’s talents make it possible for luxury brands to create buying experiences that complement their upscale products and thereby grow sales.

AIMC was established in 2013 because Samira wanted to use her knowledge and 24 years of corporate experience to help leaders realize their true potential. Since its establishment, Samira has taught leaders in over 200 companies how to present themselves, communicate better and taught them flawless business and dining etiquette. She measures her success by that of those she trains and according to this yardstick her success has been nearly limitless.

Samira has an MBA from the prestigious Indian Institute of Management Kozhikode. She has been awarded the “Exceptional Women of Excellent Award” by Women’s Economic Forum, “Leadership Award 2017- Business Excellence” by Image Management Professionals Association, and “Female Real Estate Professional of the Year – South 2012” by Realty Plus Excellence Awards. She is an NLP practitioner, has a certification in the 7 Habits of Highly Effective People, and is a qualified Wine Etiquette Trainer from WSET London. The Prophet by Kahlil Gibran and The Alchemist by Robin Sharma are books that have impacted her.     


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