#7 Reasons why Hygiene is so Important for an Entrepreneur If hygiene is built into the core of your business processes, it will allow for quicker growth

By Kartik Johari

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Two ant colonies started afresh, building their empires in the sand. One grew taller with each passing day, a towering tower, red colour shone, and the ants victoriously reached for the sky. The second grew wider with each passing day, a permeating pasture, red colour shone, and the ants victoriously reached for the earth. Which one defines success for you?

Leaving subjectivity aside, perhaps true victory will belong to the colony which lasts longer; which spawns more offspring; the one which persists. Longevity is built from the ground up, with strong foundations and impeccable hygiene. Hygiene can be the defining factor for an entrepreneur, a true test of discipline, farsightedness and strength. Let's take a quick look at 7 reasons why:

Hygiene = Discipline: Hygiene is the regular act of preventive practices. By doing this from the start, you will ensure faster scaling of operations in the future. It signals discipline on an entrepreneur's part, to be willing to work harder, within an appropriate, prescribed framework in order to mitigate future issues. Mentors and investors will also be impressed by good processes and discipline; a trait (wrongly!) thought to be uncommon amongst new generation.

Hygiene Gives Compounding Returns: Every entrepreneur understands the importance of compounding returns. If hygiene is built into the core of your business processes, it will allow for quicker growth, easier data analysis, faster decisions and lowered organisational friction.

*TIP: Focus on how small initial tweaks, will pay off in the longer run. Coding efficiencies at the root level will ensure slack when needed in the future.

Hygiene is a Hedge: By ensuring the right practices from the outset, you will prevent bigger problems in the future, plus your systems will highlight impending issues for your attention. You will get fewer resultant errors, may those be from a financial perspective (unbalanced/messy ledgers) or sales (inefficient sales/customer tracking)

A sparkling floor spotlights even a speck; a messy floor can hide even rats.

*TIP: Think of what all can go wrong in your processes in the next 2 years, and include variables to account for them from the outset.

Hygiene Ensures Focus: As you will have set up better practices from the root, the resultant savings in time will yield great focus towards your core activities. Focus only on what can add value, and proper hygiene will help you immediately identify it.

Hygiene Acts as a Differentiator: By ensuring great hygiene from the outset, you are sending a very strong signal to your stakeholders, that you have a macro-vision for yourself and your goals. The everyday activities are not a barrier or a chore, but a necessary support to your vision; and are consequently organised. A mentor or an investor, when facing a choice between multiple, equally intriguing startups, will always choose the one with higher discipline. (that hedges his bets too :))

*TIP: Ensure that your hygiene stands out, by including a few snap shots of internal reports, ledgers or communications. It shows great commitment, when all the small details are also thought through.

Hygiene Promotes Great Internal Culture: When you are focused on hygiene, you will act to ensure no potential issues are left unanswered, as hygiene is after all a preventive action. Thus, by addressing personnel related conflicts, and nurturing a culture of redressal and solutions, you will not allow bickering or bureaucracy to fester within your fledging organisation.

Personal Hygiene: If you thought this would be ignored, you are wrong! The brain truly flourishes when it is housed in a healthy body.

Take the right steps for your personal growth too. Do a modest amount of exercise, maintain cleanliness, in yourself and in your surroundings. Work on your presentation, because first impressions do indeed last. The idea of a hoodie-wearing, gum-chewing, cigarette smoking, entrepreneur archetype is a bit cliche to aspire to. Focusing on your appearance shows others that you are mature enough to understand how the world works. Either that, or your skills must be one-in-a-billion! The odds are yours.

Maintaining good hygiene from the outset can be a true catalyst for a growing organisation. Take the chance, to remove multiple barriers from your way so you can focus on the things that matter. Remember the Japanese way of Kaizen that is now espoused by Silicon Valley giants. A small extra step everyday will soon carry you leagues ahead of normal.

Kartik Johari

Vice President of Marketing and Commerce, Nobel Hygiene

Kartik Johari is the Vice President of Marketing and Commerce at Nobel Hygiene, one of the leading disposable hygiene care products manufacturers in the country. Pioneers and undisputed leaders in the adult diapers space, they have launched ‘Friends’. Established in 2000, Nobel Hygiene is India’s only diaper manufacturing company with an expertise to manufacture both adult and baby diapers. With over 7 years of experience in the marketing and sales sphere, Kartik is an MBA from the Katz School of Business in University of Pittsburgh and comes with an in-depth understanding of the field.


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