How to Ensure the Success of Your Interior Designing Business In any business, timely deliverance and adhering to deadlines is of paramount importance and not respecting this can prove to be detrimental to the brand

By Sandesh Dhanraj

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Interior design is the art and science of making a space soothing to the eyes and making it aesthetically as well as holistically beautiful. Interior design is a multifaceted profession that includes conceptual development, space planning, site inspections, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.

Remember, it's Not Just About the Product

Interior designing is not just about selling the product; it is about selling the experience too. When we seek the help of an interior designer, we not only look for good products, we also want to ensure that when one looks at the space, it is a pleasurable experience. Things associated with the products like colour, texture etc. decor all add up to the ambience. A home is the investment of a lifetime. Therefore, the products that one invests in should also last longer. Businesses run on relationships with the customers and to maintain it, one should be honest with them. The mediator of the relationship here is the product and experience. So, in interior designing, the product and the experience is directly proportional to the relationship and hence to the reputation and growth of the brand in the market.

Uniqueness is the Key

Uniqueness is one of the most important things in designing. For a designer, it might be the 100th kitchen they are designing but for the owner, it is usually the first and should be one of a kind for him/her. A unique design brings customer satisfaction which is the prime motive of any business. Also, a design should be both aesthetically and holistically beautiful. These days owing to a shortage of space, every corner should be utilized and look beautiful at the same time. So, not just beauty, functionality also matters.

Staying Ahead of Time

Every season there is a new trend that comes into the market. But, with the changing trend, the functionality of the design should not decrease. Thus, it is very important to get the best of new designs and products with the same functionality. Also, interior designing is getting disrupted with the extensive use of technology. So, with good design, a designer should also bring the tech-enabled functionalities which will make it easier and useful for the customers. When it comes to new designs and products, the knowledge of the material also plays a vital role. If the material is not of high quality, neither technical advancement nor the design will be sustainable. With new folks coming into the market armed with different technical advancement and experience, the competition is getting tough. So, the existing ones have to be very careful with the products, development and practical use of the experience of their knowledge. A small slip can turn out to be the downfall of the brand.

Strict Adherence to Deadlines

In any business, timely deliverance and adhering to deadlines is key and not respecting this can prove to be detrimental to the brand. Today, the customers have a lot of options so, if a brand fails to live up to the expectations, there are a thousand others in the line waiting to replace. So, keeping in mind the level of competition, one should not fail to match but try and exceed the customer's expectation. Also, one should come up with the best outcome within the deadline. This will help the brand survive and flourish.

Interior designing has evolved beyond just making spaces beautiful to combining beauty with a staunch calculation of what should be positioned where and how it should be designed to get the maximum utility out of the space. With growing urbanization, the number of buildings is increasing, leading to a shortage of space. So there is a greater demand for interior designers who can bring out the best, aesthetically and holistically. Demand leads to the entry of new players, increasing the competition which makes it difficult for the existing, traditional ones to survive. So, to stay in the business and run it successfully, one should strive towards ensuring customer satisfaction be it in terms of design, time, efficiency or budget.

Sandesh Dhanraj

CEO & Founder, Noah Interiors

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