This NRI Investor Believes There is No Better Time To Invest In India Reddi believes that startups today are staring at opportunities and can very well absorb huge capital after having learned the lesson the hard way

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

With all the digital initiatives, such as E-KYC, UPI, digital locker undertaken by the government in the last few years, Sashi Reddi, Managing Partner, SRI Capital believes that it is one of the best times to invest in India.

"I think there is no better time for people to start companies and fully leverage India's digital stack and that is where I am looking for opportunities to invest," he added.

In terms of scope, Reddi, who has spent most of his time with the enterprise tech industry, is now betting high on Indian consumer focus start-ups. He says in a country like ours, where bank's customer onboarding process has seen a shift from being naught to a point where everything can be done so easily, one can only imagine avenues that will open with the adoption of digitalization.

The US-based investor here was referring to Indian banks that allow customers to open a bank account with their mobile-based application.

Apart from the opportunity, there are a lot of mature or second/ third-time entrepreneurs in the market along with a good amount of venture capital funds, Reddi added justifying his positive outlook in the India start-up ecosystem.

With such avenues and access to capital, he feels entrepreneurs can afford to make mistakes and with time, build sustainable businesses.

Talking about capital dumping, he said, we went through a period of two years, where suddenly a lot of money came in and big cheques were written to companies that were not ready to absorb that kind of capital. What transpired was not surprising, as one would expect a lot of people got burnt and pulled back creating a shortage of funds.

But, presently, he opines that the industry has very well learned its lesson and the difference now is that the opportunity is bigger and the startups can very well absorb that kind of capital.

On asking why VCs are not active investors in the social impact space, he shared it is difficult for the investors to sustain in such segments. However, with certain sectors such low-cost health care, Reddi thinks VCs can fund start-ups as they are mostly interested in innovations that are low in cost.

Meanwhile, to get some fundraising tips from Sashi Reddi watch the attached video.

(Interview by Aashika Jain)

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Amazon Intends to Spend Over $100 Billion on AI This Year. Here's How It Compares to Google, Meta, and Microsoft.

Amazon's forecasted spending in 2025 is 35% higher than 2024 and well above the $86 billion analysts expected.

Growing a Business

What Brands and Consumers Can Do to Build a Privacy-First Digital Future

As privacy concerns grow, consumers and businesses alike are rethinking how data is collected and used. A cultural shift toward transparency and accountability is paving the way for privacy-first solutions — and raising the stakes for companies that fail to adapt.

Marketing

We Are in a Mental Health Crisis — Here's How Leaders Can Create High Performance Workplaces

Marketing leaders should prioritize mental health by restructuring workflows, thoughtfully using technology and fostering a supportive culture to achieve sustainable success and innovation.

Thought Leaders

I've Worked with Over 400 Married Entrepreneurs — Here are 4 Lessons I've Learned

Entrepreneurs often face an intense balancing act: scaling their businesses while nurturing their relationships. In my years of coaching over 400 married business owners, I've observed the struggles that frequently arise in these partnerships.