You can be on Entrepreneur’s cover!

This NRI Investor Believes There is No Better Time To Invest In India Reddi believes that startups today are staring at opportunities and can very well absorb huge capital after having learned the lesson the hard way

By Aashika Jain & Vanita Dsouza

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

With all the digital initiatives, such as E-KYC, UPI, digital locker undertaken by the government in the last few years, Sashi Reddi, Managing Partner, SRI Capital believes that it is one of the best times to invest in India.

"I think there is no better time for people to start companies and fully leverage India's digital stack and that is where I am looking for opportunities to invest," he added.

In terms of scope, Reddi, who has spent most of his time with the enterprise tech industry, is now betting high on Indian consumer focus start-ups. He says in a country like ours, where bank's customer onboarding process has seen a shift from being naught to a point where everything can be done so easily, one can only imagine avenues that will open with the adoption of digitalization.

The US-based investor here was referring to Indian banks that allow customers to open a bank account with their mobile-based application.

Apart from the opportunity, there are a lot of mature or second/ third-time entrepreneurs in the market along with a good amount of venture capital funds, Reddi added justifying his positive outlook in the India start-up ecosystem.

With such avenues and access to capital, he feels entrepreneurs can afford to make mistakes and with time, build sustainable businesses.

Talking about capital dumping, he said, we went through a period of two years, where suddenly a lot of money came in and big cheques were written to companies that were not ready to absorb that kind of capital. What transpired was not surprising, as one would expect a lot of people got burnt and pulled back creating a shortage of funds.

But, presently, he opines that the industry has very well learned its lesson and the difference now is that the opportunity is bigger and the startups can very well absorb that kind of capital.

On asking why VCs are not active investors in the social impact space, he shared it is difficult for the investors to sustain in such segments. However, with certain sectors such low-cost health care, Reddi thinks VCs can fund start-ups as they are mostly interested in innovations that are low in cost.

Meanwhile, to get some fundraising tips from Sashi Reddi watch the attached video.

(Interview by Aashika Jain)

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

News and Trends

What Led Elon Musk To Postpone India Trip

'Heavy Obligations', global layoffs and huge bot operations running on the micro-blogging site X, the reasons are plenty

Business Solutions

Set Your Team up for Success and Let Them Browse the Internet Faster

With ad blocking, Control D is $35 through April 21.

Business News

Microsoft's New AI Can Make Photographs Sing and Talk — and It Already Has the Mona Lisa Lip-Syncing

The VASA-1 AI model was not trained on the Mona Lisa but could animate it anyway.

Business Solutions

Grab Microsoft Project Professional 2021 for $20 During This Flash Sale

This small investment is well worth the time it will save your team in organizing and monitoring project work.

Science & Technology

The Deepfake Threat is Real. Here Are 3 Ways to Protect Your Business

The rising use of deepfakes is a growing threat to businesses and society as technology advances. Here are three tips for companies to combat this threat.