Get All Access for $5/mo

Ankur Goyal's &Me Makes Women Centric Ayurvedic Drinks The drinks are helpful against medical conditions like PCOD and PCOS and provide the nutrition required by women.

By Tahira Noor Khan

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

&me

But first, me! That's how Ankur Goyal, Founder, &Me drinks, conceptualised his start-up to empower women by prioritising their health first. &Me, a women-focused bioactive drinks maker, serves to meet unique functional needs across menstrual health, fitness and beauty. The drinks target problems like PCOS, PMS, and other female-specific nutrient requirements. "In my quest to find a solution for the widespread nutritional deficiency in women in India, I started Merhaki Foods (parent company of &Me) in September 2017," he declares.

While Goyal was graduating from Stanford Business School, his mother had visited him in the US. However, she was under immense pain due to osteoporosis. It was only then when Goyal realised that women's health and needs always tend to take a backseat; hence the birth of &Me, which is symbolic of women claiming their rights.

Ankur Goyal, Founder &Me

&Me Drinks

&Me drinks are a result of nine months of rigorous R&D, involving gynaecologists, dieticians, nutritionists, extensive research reports and consumer feedbacks. The brand uses the wisdom of Ayurveda to provide women with proper nutrients. "Every ingredient that our drinks use has a related research paper explaining the significance of the ingredient in combating the challenges associated with PMS and PCOS," shares Goyal.

Citing some of his research findings, he mentions, "One in five women is diagnosed with PCOS and three out of four experience PMS symptoms. Over 50 per cent of women are calcium and iron deficient. &Me tries to alleviate exactly this dismal health status of women."

According to Goyal, the vision of his company is to create and own a "Women's Health' aisle section in every online and offline store. With &Me, he wishes to drive home a larger point -leading the effort in driving awareness of women's nutritional health.

Find Her

  • &Me is availabe at andme.in, Amazon, Nykaa and Big Basket. It is also present in 500 physical stores across three cities in India.
  • &Me has sold over 1 lakh bottle so far.
  • The brand is launching a campaign "#Unstoppable' (July 1 – September 27, 2019) to celebrate women.

(This article was first published in the August 2019 issue of Entrepreneur Magazine. To subscribe, click here)

Tahira Noor Khan

Former Junior Features Writer

Business News

Former Steve Jobs Intern Says This Is How He Would Have Approached AI

The former intern is now the CEO of AI and data company DataStax.

Science & Technology

5 Automation Strategies Every Small Business Should Follow

It's time we make IT automation work for us: streamline processes, boost efficiency and drive growth with the right tools and strategy.

Leadership

Visionaries or Vague Promises? Why Companies Fail Without Leaders Who See Beyond the Bottom Line

Visionary leaders turn bold ideas into lasting impact by building resilience, clarity and future-ready teams.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Marketing

5 Critical Mistakes to Avoid When Giving a Presentation

Are you tired of enduring dull presentations? Over the years, I have compiled a list of common presentation mistakes and how to avoid them. Here are my top five tips.

Green Entrepreneur®

How Global Business Leaders Can Build a Sustainable Supply Chain

Businesses can build sustainable supply chains by leveraging technology to reduce environmental impact, optimize resources and track emissions while balancing operational efficiency and sustainability goals.