How Title Tags Optimization Can Help Your Website Get Better Traction? (Infographic)

Title tags are the headers that appear on our browser tab when we open a website

learn more about Aastha Singal

By Aastha Singal


You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

The Internet is a web of varied algorithms and combinations; those if utilized optimally could determine the popularity of a webpage. Among the other aspects of search engine optimization, title tagging is one of the oldest but most efficient attributes of a web page's layout. The irony though is that not many are aware of its importance.

Title tags are the headers that appear on our browser tab when we open a website. It can be thought of like the title of a book's chapter. They are displayed on search engine results pages (SERPs) as the clickable headline for a given result. Title tags of a web page are meant to be an accurate and concise description of a page's content and play a crucial role for usability, SEO and social sharing.

Search engines typically display only the first 50–60 characters of a title tag. Hence, titles under 60 characters are expected to have about 90 per cent display accuracy. While there is no exact character limit, Google's display titles max out at 600 pixels. It is recommended to use unique but easily recognizable titles with important keywords.

Unique titles help search engines understand that your content is valuable and drives higher click-through rates. While it may seem impossible to craft a unique title for every page when dealing with hundreds of such pages, modern CMS and code-based templates allow creating data-driven, unique titles for almost every important page of your site.

For beginners, the complexity of title tags might be too much to take in at once. Consider the 10 tips by the SEO tool – MySiteAuditor for initiating your title tag optimization.

Aastha Singal

Entrepreneur Staff

Former Features Writer

A business journalist looking to find happiness in the world of startups, investments, MSMEs and more. Officially started her career as a news reporter for News World India, Aastha had short stints with NDTV and NewsX. A true optimist seeking to make a difference, she is a comic junkie who'd rather watch a typical Bollywood masala than a Hollywood blockbuster. 

Related Topics

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

News and Trends

Seven Books To Get Your Hands On To Start Investing

'An investment in knowledge pays the best interest' once noted Benjamin Franklin, and it stands true even after two centuries. Here are seven books to help the novice in you get started on investing


Invest in Yourself: 10 Things Every Working Woman Should Do This Year

When striving for success, it is easy to forget about your mental and physical health. But without health, you cannot fully succeed. Follow these ten lifestyle strategies for success in your personal and professional life.


60 Second Business Tips: 3 Ways to Boost Confidence

Business development consultant Terry Rice on silencing self-doubt.