Baby Care Brand SuperBottoms Announces Actor Alia Bhatt As Its Investor And Brand Ambassador SuperBottoms has also been leading the "Guilt Free Diapering" revolution in India – with the sole purpose of enabling parents to make the guilt-free diapering choice for their babies, and for the planet

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company handout

SuperBottoms, a sustainable baby and mom care brand, has onboarded Indian actor Alia Bhatt as its investor and brand ambassador. According to an official release, Alia Bhatt has invested an undisclosed amount in SuperBottoms.

"I believe in the power of a good story and the connection with SuperBottoms was instant. As a mother, I'm even more mindful that we owe our children a healthy planet and I'm so happy to partner with a fellow mom, whose vision of empowering conscious choices is aligned with my own. Their unique and innovative products prioritize safety and quality as much as sustainability, making it a truly guilt-free choice for all parents," Alia Bhatt commented on her new role.

The statement also added that SuperBottoms has been leading the "Guilt Free Diapering" revolution in India – with the sole purpose of enabling parents to make the guilt-free diapering choice for their babies, and for the planet. Powered by UNO, the 12HR Cloth Diaper, this mission presents Parents with the option to Ditch the Disposables – avoid plasticky diapers with harmful chemicals that are harsh on babies' skin and on the environment – and Choose the Goodness of safe and sustainable Cloth Diapers.

Welcoming Alia into the SuperBottoms family, Pallavi Utagi, founder and chief executive officer said, "We are on Cloud No.9 to have Alia – who herself is a prominent voice championing conscious living – getting onboard our journey. We could not have imagined a better Brand Ambassador for SuperBottoms than Alia – who not only shares our vision & values, but also personally trusts the brand for her baby. With her trust, love & support, we can see our vision turn into reality soon – where every household in the country will be able to forever bid goodbye to the menace of plastic disposables."

Founded in 2018 by Pallavi Utagi, SuperBottoms is a sustainable brand of reusable cloth diapers and baby products focused on awareness and increased adoption of reusable cloth diapers in India besides the daily needs of babies and toddlers.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

Nutrition Startup Nuvie Raises $450K in Pre-Seed Funding Led by PedalStart

The funding round also saw participation from notable investors like Mukesh Bansal, Founder of Myntra, Cult.fit, and Nurix, Ayyappan R, Founder-CEO, FirstClub; ex-CEO, Cleartrip, Chanakya Gupta, Co-Founder, Tuco Kids; ex-SVP, Flipkart, and Arun Sharma, Co-Founder-CPO, Qlub UAE.

News and Trends

JIIF Invests INR 26.5 Cr in Atomic Capital's INR 350 Cr Consumer-Focused VC Fund

In FY 2024–25 alone, JIIF investors deployed over INR 60 crore into 20+ startups across sectors like fintech, healthtech, logistics, AI, and now consumer.

News and Trends

Recur Club Announces Credit Offerings for Startups Beyond Series A and SMEs

In FY 24–25, the platform also plans to deploy an additional INR 2000 crores through its Recur Swift program for startups.

News and Trends

InCred Money Enters Retail Broking with Acquisition of Stocko

With the acquisition, InCred Money will now provide a wider array of investment options, including fixed deposits, alternative investments, equities, and derivatives, tailored for digital-first investors.

Growing a Business

How to Master the Art of Pivoting and Turn Setbacks Into Strategic Advantages

Here's how setbacks — whether it's a product flop, a missed market or internal friction — can become the turning points that drive lasting growth.