Get All Access for $5/mo

'Be a Man': Prioritizing Health and Wellness D2C startup Good Health Company (GHC) aims to break stereotypes around less-talked about men's healthcare concerns, such as issues pertaining to their hair, weight, sexual performance and more

By Soumya Duggal

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

freepik

That men don't groom themselves or indulge in self-care at all is a misguided notion, resulting from years of dismissal of their concerns and into years of further suppression of their needs, according to Samarth Sindhi. To break stereotypes around what have become taboo topics of men's health and wellness, Sindhi founded Telangana-based D2C startup Good Health Company (GHC) in 2021.

"We believe that men do care for their personal health and wellness, but due to past stereotypes, men have no one to turn to with their issues. Be it regarding their hair, weight or sexual performance, men simply cannot be open about their problems publicly," said Sindhi, CEO and founder, GHC.

Aiming to address this gap in men's healthcare space, GHC decided to provide the kind of solutions which already existed, to some extent, for similar issues faced by women. The company's efforts were driven by the fundamental idea of free and private consultations to facilitate frank conversations among men about their health. GHC soon launched a digital health clinic that delivers elective healthcare solutions at the patient's doorstep. The startup also provides diet plans and personalized coaching for customers who need it.

The road to fundraise was not without its struggles though. GHC had to win the investors' confidence on a number of counts: the significance of a digital health clinic to sell elective healthcare solutions for men; the possible impact of such a business venture on the lives of people; the roadmap to profitability; etc. In late October this year, the company raised $10 million in a Series A funding round led by Left Lane Capital.

How does Sindhi estimate the current market scene, which is already populated by rival brands such as the Bombay Shaving Company and Beardo at least in the grooming categories? "The market size for men's health and wellness space is $10 billion. We feel a consultation-first approach and providing a mix of prescription and alternative medicine which show effective results within a time frame lead to brand loyalty and repeat usage. Hence we provide online consultation and personalized solutions to our customers," he responds.

According to him, GHC's unique blend of products, consultation-first approach and time-bound results position the startup to become a market leader in the future. The company is continuously developing more products as well as new customer engagement models, such as apps to track health progress, to expand its market share, he asserts.

"After launching, we observed that many women are also using our consultations and after speaking with them, we decided to launch women's brand Saturn, which has grown rapidly over the last nine months," claims Sindhi. GHC further plans to diversify its portfolio to include categories such as sleep, nutrition, menstrual health and PCOS to cater to both men and women's healthcare needs.
Soumya Duggal

Former Feature Writer

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

News and Trends

Blinkit Enters 10-Minute Food Delivery with Bistro App Launch

Bistro will cater to customers seeking quick access to snacks and ready-to-eat items like sandwiches, samosas, and coffee.

News and Trends

YouTuber Bhuvan Bam Joins Sexual Wellness Brand Peppy as Co-Founder and Investor

Peppy products are available on major e-commerce platforms like Amazon, Meesho, Flipkart, Tata 1mg, and Hyugalife.

Growth Strategies

Tata Motors: 45% Of EV Sales Come From Smaller Towns; Targets Installing Community Chargers

Category acceptance from smaller towns is the key to growth and we have achieved it, Vivek Srivatsa, chief commercial officer, Tata Passenger Electric Mobility

News and Trends

Google Launches Gemini 2.0, Sees Stock Prices Soar

Analysts predict Gemini 2.0 could drive Google's revenue growth by 15–20 percent annually over the next five years

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.