Join our Waitlist for Expert Advice!

FirstCry Parent Brainbees Solutions Gets SEBI Nod for INR 1,816 Cr IPO The initial public offering consists of a new issue of equity shares up to INR 1,816 crore and an offer to sell up to 54.39 million equity shares.

By Entrepreneur Staff

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Supam Maheshwari, Co-founder & CEO of FirstCry

Brainbees Solutions Limited, the parent company for kids-focused omnichannel retailer FirstCry, has received final approval from the Security Exchange Board of India (SEBI) for its initial public offering (IPOs).

In December of last year, FirstCry submitted its draft red herring prospectus (DRHP) for the first time. However, in response to regulator orders, the company was forced to resubmit the draft IPO documents in April of this year. Since FirstCry only gave investors financial information until the first quarter of the 2024 fiscal year, SEBI had expressed concerns about important indicators that the company had revealed.

According to a statement from the company, the initial public offering consists of a new issue of equity shares up to INR 1,816 crore and an offer to sell up to 54.39 million equity shares.

SVF Frog (Cayman) Ltd will dump up to 20.32 million shares under the offer for sale, PI Opportunities Fund-1 will offload up to 8.6 million shares, Mahindra & Mahindra Limited will offload up to 2.8 million shares, and TPG Growth V SF Markets Pte Ltd will offload up to 3.9 million shares.

Several other shareholders, including NewQuest Asia Investments, Apricot Investments, and more, are also selling significant shares of Brainbees Solutions Limited.

The company intends to utilise the money raised from the initial public offering (IPO) to build a warehouse, finance the opening of new BabyHug stores, and pay the leases on the modern stores it now owns and operates in India.

Additionally, it plans to invest in Digital Age, a subsidiary, in order to open new outlets under the FirstCry brand.

In order to grow internationally, particularly by opening stores and warehouses in Saudi Arabia, Brainbees will also invest in its subsidiary FirstCry Trading. Additionally, it plans to use the proceeds for general company purposes and to invest in its subsidiary Globalbees Brands in order to acquire additional stakes in step-down subsidiaries and acquisitions.

Kotak Mahindra Capital Company Limited, Morgan Stanley India Company Private Limited, BofA Securities India Limited, JM Financial Limited, and Avendus Capital Private Limited are the issue's book-running lead managers.

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Social Media

Stop Chasing Algorithms — Here's How Creators Can Take Control of Their Content and Monetize on Their Own Terms

Social media platforms promise creators visibility, but the real challenge lies in relying on algorithms for income.

Business News

This New Restaurant Is Banking on One Dish — Because It's the Only Entrée on the Menu

The new hotspot is gaining buzz on social media for its innovative yet super simple concept.

Leadership

4 Bold Leadership Moves Every Successful CEO Uses to Navigate Change

Ready to turn fear into fuel and lead with confidence? In this article, I share how leaving my corporate job without a plan led me to build a thriving business. Learn four bold strategies to embrace uncertainty and turn challenges into opportunities for growth today.

Business News

This Is the Goal-Setting Method Shohei Ohtani Learned in High School That Helped Get Him to the World Series

The MLB superstar's success did not come as a surprise to him. He had a plan.

Business News

LinkedIn Is Verifying Users for Free — And Kicking Out Fake Recruiters in the Process

LinkedIn is more than halfway to its goal of verifying 100 million users, and unlike X and Meta, they're not charging for it.