The Untold Story of Sushant Singh Rajput's Entrepreneurial Venture

In an exclusive interview with Entrepreneur India, the actor talks about his debut in entrepreneurship

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Rarely do you see an actor passionately talking about technology, let alone Darwin's Theory. But then after all, acting and technology are two different worlds altogether.

Much like his acting performances, Sushant Singh Rajput does like to break boundaries. Engineer-turned-actor Rajput has entered the world of entrepreneurship by launching his own tech- startup Innsaei Ventures Pvt Ltd. in partnership with serial entrepreneur Varun Mathur.

The startup will invest in projects worth INR 30 billion, which will include full-length feature films using VR and other products that the 32-year-old hopes will be "disruptors". Not many know that Rajput bid adieu to his engineering profession to become an actor! But Rajput is surely a man of many talents.

In an exclusive conversation with Entrepreneur India, he shared about his entrepreneurial debut and various sectors that interest him as an entrepreneur.

Finding the Right Balance :

Sharing his strategies on balancing his acting career and startup, Rajput shared "In last twelve years, I have been working on all the tools of acting. I know what minimum investment of time and energy I need to sustain that. While I was doing that it was one of things that I liked. I also happened to like other technological changes that are coming in. Therefore Varun and I started our own company called Innsaei Ventures. "

The Darwin Obsession:

When asked about sectors that interests him, Rajput clearly said that he doesn't like being specific.

"The thing is that there is too much of information and lack of attention. This is a very Darwinian setup and when it happens, the differentiator is not what you are looking at, how much you are looking at but how you are looking at the same information. The how part has a very logical entailment which is narrative so we understand and acknowledge the importance of timely narrative which also happens to be the fundamentals of Niti Aayog's women entrepreneurship platform (WEP) where timely narrative is important."

Importance of Intellectual Property for Startups:

Innsaei, an ancient Icelandic word for Intuition, is a first-of-its-kind venture that is working on the convergence of Intellectual Property and Emerging Technologies

The Intellectual property represents an important financial and legal asset for companies, including startups. To protect its IP, a startup need to take several measures. Talking about the importance of IPs for startups, Mathur emphasized " IPs are very important because if you see the value creation cycle, a lot has been spoken about China's potential as a manufacturing hub but very little has been spoken about the kind of value creation that happens in any process wherever the IP resides. For the longest time, the United States followed by Europe and now some of the eastern Asian countries in Korea and Japan have created large IPs."

He further went on to say that to create long term value both from profitability and stability standpoint and also from general mass benefit standpoint, the IPs will become very important. And for those IPs to be created the right time is now.


Siddharth Roy Kapur: Going For The Oscars

Siddharth Roy Kapur's production house has to come to be known for its ability to produce films which have stories grounded in India's ethos, but that resonate on a global level.

Will a Professional Mermaid's Business Idea Sink or Swim?

See if our investors think there's something fishy about her concept on the new episode of 'Elevator Pitch.'

How Do You Acquire Clients in Any Situation? You Need to Ask These Questions.

The founder and CEO of Sparkling Results shares her advice for anyone looking to have meaningful money-making conversations.

Hospitality Leadership Coach Matt Rolfe on Being Vulnerable and Sharing Your Truth

Interview with Hospitality Leadership Coach Matt Rolfe about setting boundaries in life and work, creating positive leverage, and being honest with your team.

5-Minute Mentor: How Do I Generate Leads Without Annoying People?

Here's how to test your idea and bring it to market in an impactful way.

The Top 5 All-Time Best Productivity Hacks You've Never Heard Of

Want to combat chronic procrastination? Use these top five productivity hacks to put an end to this debilitating nuisance.

How to Identify Your X Factor So You Can Monetize Your Gifts

The founder and CEO of Rock Your Gift shares what to ask yourself to find your X factor, and explains how he's helping coaches and speakers define their unique message to grow their platform and visibility to attract consistent clients.

Here's How Investors Can Tell If You Are as Passionate as You Say You Are

On this bank-breaking episode of 'Elevator Pitch,' see who gets funding and who gets called out.

This Woman Launched a Multi-Million Dollar Company Out of Her Dorm Room in College. Now She's Helping Kids Launch Big Ideas of Their Own.

Founder of Headbands of Hope and Mic Drop Workshop, Jess Ekstrom, talks about her new interactive book Create Your Bright Ideas.

Bam! Emeril Lagasse on Kicking Your Business Up A Notch

Interview with celebrity chef and restaurateur Emeril Lagasse about his new Roku TV series, putting relationships first, and creating media with a purpose.

5-Minute Mentor: Is My Idea Ready to Be a Business?

Here's how to test your idea and bring it to market in an impactful way.

The Fashion Maven

According to CEO Adwaita Nayar, the Nykaa Fashion thesis is that the Indian woman is fashion-led, style-led, and trend-led

Do You Have Toxic Office PTSD?

A dark cloud of doom seems to have followed you all the way from that cruddy job to your new desk.

The Coffee Bean & Tea Leaf CEO Sanjiv Razdan on Mentoring New Business Leaders

Interview with Sanjiv Razdan about making the most of nontraditional opportunities, brewing customer curiosity, capitalizing on user-generated content, and inspiring industry leaders with the nonprofit GLEAM Network.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.