Get All Access for $5/mo

Google Wallet's Partnership With Pine Labs Helps Manage Gift Card Feature Google officially introduced the Google Wallet app in India earlier this month. Now, the company has announced a partnership with Pine Labs to integrate Gift Cards.

By Entrepreneur Staff

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


Google officially introduced the Google Wallet app in India earlier this month. Now, the company has announced a partnership with Pine Labs to integrate Gift Cards. This collaboration intends to allow customers to manage Gift Cards straight from the Google Wallet app. Because Google Wallet is confined to Android phones, this new gift card feature will only be available on Android smartphones.

Pine Labs' expertise in brand Gift Cards will be merged with Google's technologies to assist with Gift Card management. Google Wallet allows users to save and manage their Gift Cards, as well as receive reminders to utilize them at the time of purchase.

According to the firms, the Gift Cards market in India is expected to increase from $7.6 billion in 2023 to $15.7 billion by 2028, owing to the rising popularity of e-gifting among young customers.

Pine Labs' President of Issuing Business, Navin Chandani, stated, "With the large Android user base in India, we expect a significant increase in Gift Card usage as more retailers incorporate this feature into their omnichannel strategies."

Ram Papatla, GM & India Engineering Lead for Android at Google, emphasized the launch's significance: "Google Wallet's introduction in India is a significant milestone, providing new and convenient experiences that simplify daily life. We are thrilled to collaborate with leading Indian businesses to provide secure and managed everyday basics."

Entrepreneur Staff

Entrepreneur Staff


For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
News and Trends

Indigrid Technology and Hour4u Raise Early-Stage Funding

Here are the Indian startups that announced early-stage funding rounds.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Starting a Business

I Left the Corporate World to Start a Chicken Coop Business — Here Are 3 Valuable Lessons I Learned Along the Way

Board meetings were traded for barnyards as a thriving new venture hatched.

Business News

Joey Chestnut Is Going From Nathan's to Netflix for a Competition 15 Years in the Making

Chestnut was banned from this year's Nathan's Hot Dog Eating Contest due to a "rival" contract. Now, he'll compete in a Netflix special instead.

Health & Wellness

Get a Year of Unlimited Yoga Class Downloads for Only $23 Through June 17

Regular exercise has been proven to increase energy and focus, both of which are valuable to entrepreneurs and well-known benefits of yoga.

Business Culture

Why Remote Work Policies Are Good For the Environment

Remote work policies are crucial for ESG guidelines. Embracing remote work can positively impact your business and employees.