Get All Access for $5/mo

House of Brands BIA Brands Acquires Skincare Startup TrueKind This move marks BIA's expansion into Beauty and Personal Care (BPC) segment. The financial numbers regarding the deal remains undisclosed

By Paromita Gupta

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Freepik

BIA Brands, a 2022 June-founded FMCG startup, announced it had strategically acquired TrueKind, a skincare startup.

This move marks BIA's expansion into Beauty and Personal Care (BPC) segment. The financial numbers regarding the deal remains undisclosed.

"We are setting the stage to build and foster truly global brands that originate from India, transcending geographical boundaries and consumer expectations," shared Sudhakar Adapa, Founder, BIA Brands.

TrueKind, founded by Keshav Biyani, offers skincare products in the vegan and cruelty free segments. "The acquisition of TrueKind is a key step in BIA Brands' journey towards diversifying our offerings and venturing into the Beauty and Personal Care space. It embodies our goal to enhance our global reach and introduce innovative products," Adapa adds.

TrueKind's key products include Phyto-Retinol and Peptide Eye Cream. Biyani believes that under Adapa's leadership, TrueKind is poised for great success and growth.

"I am confident that BIA Brands will carry this legacy forward with their commitment to quality and innovation," adds Biyani.

BIA's portfolio brands include Brew & Bliss, Nut-O-Licious, and La Kah Fay.

The house of brands is set to launch a new series of brands inspired from ancient Egyptian beauty traditions. Previously, BIA strategically entered the Middle Eastern markets by bagging the rights to Hello! Arabia and Hello! Indo-Arabia.

Paromita Gupta

Entrepreneur Staff

Features Writer with Entrepreneur India

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com. 
Business News

Apple Is Adding ChatGPT to iPhones This Week. Here's How It Works.

ChatGPT will take over questions that Siri can't answer.

Business News

These Companies Offer the Best Work-Life Balance, According to Employees

The ranking is based on Glassdoor ratings and reviews.

Growing a Business

How to Spot Trends and Anticipate Market Shifts Before Your Competition

Discover how to identify disruptive trends before your competitors by mastering the art of anticipating market shifts. Learn strategies for staying ahead and gaining a competitive edge in business.

Business News

Macy's CEO Confirms Employee Made Accounting Errors Worth $151 Million, Though Not for 'Personal Gain'

The company announced its third-quarter earnings Wednesday after a delay.

Starting a Business

10 Traits of Successful Entrepreneurs That Investors Love (Even If They Seem Like Jerks)

This article explores a thought-provoking question: Why do many successful entrepreneurs exhibit traits that might label them as "jerks?"