#5 Ways Companies Can Hire and Engage Next-Gen Talent Younger generations want to work for organizations with an ethos they can get behind.

By Pallavi Jha

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


Millennials and Generation Z have quickly become the most important workforce demographics – in fact, we can safely say that organizations who are not optimizing their hiring and retention strategies for Millennials and Gen Z are putting themselves at a competitive disadvantage. The business case to change workplace culture to attract and retain younger talent is quite clear - organizations that understand this will win.

1. Have a Great Employer Brand

Younger generations want to work for organizations with an ethos they can get behind. While prospecting for suitable job roles, they will scrutinize an organization's culture, story, mission, values, and how it gives back to society. To attract savvy young talent, optimize your employer branding strategy and ensure that you're communicating the right message to candidates before they join your team. Having a strong employer brand doesn't just attract more, higher quality candidates, it also aids in reducing attrition.

2. Get Social

In order to hire next-generation talent, network with young professionals across multiple touchpoints. According to GlassDoor, two-thirds of millennials say they find job opportunities through friends and job boards. Successful recruiting in this demographic equals engaging where they're already active, ie. social media, university groups, career services and recommendations.

Young talent spends massive portions of their day consuming information online, particularly on social. As an employer, having a social presence is a great means for you to "sell' your company to potential next-gen candidates. Once on social, consider content that will appeal to this audience like the company culture, employee recognition, etc.

3. Work-Life Balance

One of the defining characteristics of next-generation talent is their focus on work-life balance. Flexible working environments will appeal more, and it might prove to be more expedient for the organization's emphasis to be on final results rather than constraining this audience to certain working hours.

4. Strategic Talent Development

An L&D strategy to develop your younger talent would serve you well in terms of retaining them. According to Dale Carnegie's "Igniting Millennial Engagement' study where half the participants were millennials and the other half were older, non-millennials; the former were significantly more likely to be engaged than older generations. Millennials who were also Dale Carnegie Training graduates were significantly engaged.

Additionally, "Workforce of the Future', a study on millennials in the workplace by PwC, 44% of millennials claimed that competitive compensation was a motivating factor when considering new job prospects – but a whopping 52% cited learning and growth opportunities.

5. Maintain a Culture of Transparency

Younger generations want full disclosure about the organization's goings on – they want to be treated as an equal stakeholder in its hurdles, successes, and achievements. How much revenue did we achieve this month? What are management's plans for the future? They prefer to know every detail in order to get the whole picture and make informed decisions about their career as a whole, as well as their growth in the organization.

Pallavi Jha

Chairperson and Managing Director, Dale Carnegie Training India

Pallavi Jha is the Chairperson and Managing Director of Dale  Carnegie Training India which has international partnerships with some of the world's leading firms and brands such as Dale Carnegie, USA (training), and PerformanSe, France (Assessments). Pallavi has diversified exposure to various management practices in areas such as training and development, HR, consulting and business restructuring, covering a wide range of industries from media, entertainment, technology to the financial services sector and the engineering industry.  

Apart from being a keynote speaker and a panel member in various forums on business, HR, training and leadership and an active member of the Confederation of Indian Industry and has held offices of the Chairperson for Maharashtra Council, CII and the Skills Development Committee for CII, Western Region, she is also an active member of the National Council on Skills Development, CII and its National Sub-committee on School Education.  

As a member of Rotary Club of India, Pallavi pursues her efforts in social projects. She has also received recognition as a Paul Harris Fellow. Earlier, was Executive Director of India's leading construction company, HCC, an erstwhile Walchand Group company before starting off her own ventures. She also worked briefly in market research at Feedback Ventures and Procter & Gamble. Pallavi is an MBA from Syracuse University, New York and a graduate in humanities from St Xavier's College, Mumbai. 

Related Topics

Business Plans

She Wrote An 'Escape Plan' to Quit Her Job and Move to an Island. Now She's There Generating Nearly $300,000 A Year

"My detailed, step-by-step plan on how I would quit my job and move to a Caribbean island."

Growing a Business

Employee or Friend? How to Maintain Boundaries with the People Who Work for You

You want to cultivate an amiable atmosphere at work with your team. But sometimes, the line can get blurry between "friendly" and "friends." Here's how to keep roles clear and relationships healthy.

News and Trends

Woovly Secures Funding From Sony Innovation Fund, SOSV, RTAF And ViNners

Woovly plans to expand its reach and explore new market segments such as fashion, home decor, and lifestyle categories

Business News

This Influencer Has Nearly 150,000 Instagram Followers and Makes Over $10,000 a Month. There's Just One Catch—She's Not Real.

Aitana López has over 149,000 Instagram followers and brands love her. Is she the future of social media marketing?

Starting a Business

Ask Co-Founder of Netflix Marc Randolph Anything: How to Watch

How to watch the new live streaming episode of 'Ask Marc.'