#5 Ways Companies Can Hire and Engage Next-Gen Talent Younger generations want to work for organizations with an ethos they can get behind.

By Pallavi Jha

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock

Millennials and Generation Z have quickly become the most important workforce demographics – in fact, we can safely say that organizations who are not optimizing their hiring and retention strategies for Millennials and Gen Z are putting themselves at a competitive disadvantage. The business case to change workplace culture to attract and retain younger talent is quite clear - organizations that understand this will win.

1. Have a Great Employer Brand

Younger generations want to work for organizations with an ethos they can get behind. While prospecting for suitable job roles, they will scrutinize an organization's culture, story, mission, values, and how it gives back to society. To attract savvy young talent, optimize your employer branding strategy and ensure that you're communicating the right message to candidates before they join your team. Having a strong employer brand doesn't just attract more, higher quality candidates, it also aids in reducing attrition.

2. Get Social

In order to hire next-generation talent, network with young professionals across multiple touchpoints. According to GlassDoor, two-thirds of millennials say they find job opportunities through friends and job boards. Successful recruiting in this demographic equals engaging where they're already active, ie. social media, university groups, career services and recommendations.

Young talent spends massive portions of their day consuming information online, particularly on social. As an employer, having a social presence is a great means for you to "sell' your company to potential next-gen candidates. Once on social, consider content that will appeal to this audience like the company culture, employee recognition, etc.

3. Work-Life Balance

One of the defining characteristics of next-generation talent is their focus on work-life balance. Flexible working environments will appeal more, and it might prove to be more expedient for the organization's emphasis to be on final results rather than constraining this audience to certain working hours.

4. Strategic Talent Development

An L&D strategy to develop your younger talent would serve you well in terms of retaining them. According to Dale Carnegie's "Igniting Millennial Engagement' study where half the participants were millennials and the other half were older, non-millennials; the former were significantly more likely to be engaged than older generations. Millennials who were also Dale Carnegie Training graduates were significantly engaged.

Additionally, "Workforce of the Future', a study on millennials in the workplace by PwC, 44% of millennials claimed that competitive compensation was a motivating factor when considering new job prospects – but a whopping 52% cited learning and growth opportunities.

5. Maintain a Culture of Transparency

Younger generations want full disclosure about the organization's goings on – they want to be treated as an equal stakeholder in its hurdles, successes, and achievements. How much revenue did we achieve this month? What are management's plans for the future? They prefer to know every detail in order to get the whole picture and make informed decisions about their career as a whole, as well as their growth in the organization.

Pallavi Jha

Chairperson and Managing Director, Dale Carnegie Training India

Pallavi Jha is the Chairperson and Managing Director of Dale  Carnegie Training India which has international partnerships with some of the world's leading firms and brands such as Dale Carnegie, USA (training), and PerformanSe, France (Assessments). Pallavi has diversified exposure to various management practices in areas such as training and development, HR, consulting and business restructuring, covering a wide range of industries from media, entertainment, technology to the financial services sector and the engineering industry.  

Apart from being a keynote speaker and a panel member in various forums on business, HR, training and leadership and an active member of the Confederation of Indian Industry and has held offices of the Chairperson for Maharashtra Council, CII and the Skills Development Committee for CII, Western Region, she is also an active member of the National Council on Skills Development, CII and its National Sub-committee on School Education.  

As a member of Rotary Club of India, Pallavi pursues her efforts in social projects. She has also received recognition as a Paul Harris Fellow. Earlier, was Executive Director of India's leading construction company, HCC, an erstwhile Walchand Group company before starting off her own ventures. She also worked briefly in market research at Feedback Ventures and Procter & Gamble. Pallavi is an MBA from Syracuse University, New York and a graduate in humanities from St Xavier's College, Mumbai. 

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

'This Has to Stop': JPMorgan CEO Jamie Dimon Outlines How to Run a Successful Meeting

In his annual letter to shareholders Monday, the JPMorgan CEO wrote that meetings have the potential to slow a business down.

News and Trends

Blinkit Enters 10-Minute Food Delivery with Bistro App Launch

Bistro will cater to customers seeking quick access to snacks and ready-to-eat items like sandwiches, samosas, and coffee.

News and Trends

Indian Cricketer Jasprit Bumrah Invests in Sustainable Travel Gear Brand Uppercase

The brand offers a wide range of sustainable travel products including backpacks, trolley bags, duffles, and shoulder bags, all crafted using recycled materials and sustainable manufacturing processes.

Business News

Google Layoffs Affect Hundreds in Division Working on Chrome Browser, Pixel Phones

A Google spokesperson said the move would help Google run more efficiently.

Growing a Business

The AI Playbook Billion-Dollar Brands Are Using to Automate & Dominate (And How You Can Too)

AI isn't just a tool — it's replacing entire teams. Learn how top brands use it to run sales, ops and marketing 24/7.