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Ageism at Workplace: The Discrimination no-one Talks About Behind this subtle yet powerful discrimination are a series of myths associated with age and we need to address

By Kewal Kapoor

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Sujatha Nair is a 45-year-old with 20 years of rich experience in the field of social development. She also has experience of being part of a prestigious UN project, apart from an in-depth understanding of how social and health campaigns are rolled out. However, for the past few months, her attempts to find she has failed to land a job in India's flourishing social development sector, having lost opportunity after opportunity to younger candidates. It's rarely blatant, but she strongly believes age is the main problem!

Many not-so-young yet highly talented and richly experienced people like Sujatha often struggle in the Indian job market that is oversupplied with young talent. A number of factors make recruiters, sometimes subconsciously, prefer younger applicants. They are often deemed more energetic, more adaptable to hectic and erratic work schedules and also have lower monetary expectations from the organization.

Ageism, however, is not just part of the corporate workplaces. It is experienced and encountered by people on an everyday basis. India's entertainment industry has long been blamed for being ageist, with older actors and models constantly losing out roles to younger ones. The advertising industry largely portrays a world minus the elders. Unfortunately, this is discrimination, not many people are willing to talk about.

Ageism at Workplace

The 2015 Hollywood comedy "the Intern' interestingly captured the story of a retired top executive seeking an internship programme at a new wave startup. His daily interactions with his young colleagues, the initial struggles of not being taken seriously in a new technology-based organization and his gradual overcoming of this bias wonderfully captured the movie's tagline "Experience never gets old'.

In an age where our corporate workforce is largely comprised of young millennials, it is often difficult for those belonging to Generation X or the Baby boomers to feel equally valued and respected. Interestingly, ageism doesn't just impact choices during recruitment. Employers often display negative attitudes towards older workers even if they are not necessarily less healthy or productive than their younger counterparts. Older employees are often overlooked when it comes to new career opportunities and learning and development programs. Rather than rope in their huge experience to benefit the organization, the over 50s are passed over for promotions and shifted to lesser important departments to "bide time" till they retire. In a world that super values youth, it also not uncommon to see older employees ill-treated and assigned work well below their positions in a subtle way to push them out of the organization.

Creating an Open and Equitable Workplace

The course of correcting a wrong begins with the realization that a problem exists. For ageism to be accepted as a real problem, we need to talk about it much like we talk about sexism and any other form of discrimination. Organizations that sincerely want to reach their full potential and improve retention and productivity must strive to create equitable workplaces where all workers irrespective of age, gender or any other difference, feel valued and respected.

Behind this subtle yet powerful discrimination are a series of myths associated with age. Older workers are often perceived to be technologically inept, resistant to change, less innovative and adaptable. However, what is clearly overlooked is the fact that older workers have much more experience, not just of a particular field but of life in general. This makes them a much-needed pillar of support for any organization that is looking to create a stable and sustainable future for itself. Older workers are also much more likely to stay in a job.

Combating ageism needs a multi-pronged approach. It requires removal of all kinds of conscious and subconscious biases against a particular age group and mechanisms that promote people of all age groups working together in cohesive groups.

Multi-Generational Teams

Instituting opportunities for intergenerational or multi-generational teams to work together is a brilliant way to dismantle myths and stereotypes while engendering respect and goodwill among all employees. When younger employees get adequate exposure to working with older colleagues, they also get to learn important skills and tricks of the trade that only experience can teach. Older employees can also be offered to lead mentoring programs for younger colleagues. Such an exercise will also act as a process of sensitization that would help change younger people's perceptions and attitudes towards ageing.

Training and Development

All organizations must invest in regular training strategies to teach their employees new skills, new technology as also train them about the need for adopting the right attitudes, team approach and inclusivity. If you believe that older people are not adaptable to new technology, the simplest way to address it is to launch regular learning and development programs to onboard employees to newer skills and technology. This would include not just the older employees but any employee looking to adopt new technology. To be fair, it is not just older people who might be technophobic, people belonging to any age group might struggle with new technology.

Promoting Diversity and Inclusivity

Ensuring diversity and inclusion must be the focus of all your efforts as an organization. This also includes a commitment to hiring capable candidates, irrespective of age, promoting the most qualified and capable candidates and ensuring that all workplace programs are inclusive and do not leave the older employees out of their interest brackets. Even your branding initiatives such as the employee pictures displayed on your website must try to be inclusive of age, gender and races.

Retain Older Workforce

Efforts can be initiated to retain employees past retirement. This will ensure a healthy mix of experience and youth in any organization. This can be done by initiating friendly policies such as offering flexible working hours, work from home and consultancy options etc.

Kewal Kapoor

Director & Creative Strategist, CHAI Creative and Return of Million Smiles

With a successful and multi faceted career as a writer, journalist, producer and director behind him, Mr. Kewal Kapoor had just the appropriate cross-industry experience to make him an exceptional consultant and creative strategist. This versatility of experience led him to conceive CHAI Kreative & Advertising agency, a unique service provider that helps startups and new businesses lock in the right strategies and solutions to grow and flourish.

Parallel to this endeavor is his pursuit of actively fighting age discrimination and creating an amenable environment for the elderly by promoting their participation in social enterprise, communication and entrepreneurship. From this pursuit emerges his second major enterprise – the Return of the Million Smiles.

An avid reader and passionate writer who is proficient in Urdu, Hindi, Punjabi and English, Mr. Kewal Kapoor has conceptualized and created groundbreaking TV documentaries and shows including the first ever series on Tax Laws in India, the first Human Rights based show on Indian television and a programme on the Kargil martyrs. He served as the Executive Producer with a top notch Production house in Mumbai and has been a consulting partner with some of the top advertising agencies in India.

Since 2012, his focus has intensified towards work that creates genuine value in people’s lives. In 2017, he started CHAI Kreative and Advertising Private Limited which has crossed a turnover of Rs. 3.5 crore in a short span of time.

One of Kewal Kapoor's missions in life has been to create a life of health and dignity for the elderly.  With The Return of Million Smiles project, his objective of promoting dignified ageing has become a reality.

Employing technical solutions to create emotional wellbeing for the aged and making them an important part of the community living space is the vision. An impressive deal has already been frozen for which his company wishes to infuse capital in the coming financial year, with the positive goal of reaching some major markets abroad.

Mr Kapoor is also on the Advisory Board of The Poddar Foundation and has played a key role in launching the Mental Health brand "Silence Todo". 

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