Lamborghini To Focus Customers In Smaller Centres For Business Growth In India

Lamborghini India Head Sharad Agarwal Agarwal stated that the company now has customers in places like Amritsar, Shillong, Lucknow, Udupi, and Ajmer as the demand is fairly spread out

learn more about Teena Jose

By Teena Jose

Pexels

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Italian automaker Automobili Lamborghini is now planning to focus customers in smaller centres to generate additional volumes, according to a PTI report citing a top official of the company.

According to the report, the super sports car maker is bullish on the country's economic growth, a rise of first-generation entrepreneurs and large-scale road infrastructure development to fuel future business growth.

"We launched a programme and reached out to possible customers in 100 cities. Today we have 50 cities in India where you can find a Lamborghini owner and these Tier I and Tier II cities now contribute to more than 25 per cent of the business. So these cities are becoming very important for us," Lamborghini India Head Sharad Agarwal had told PTI.

Automobili Lamborghini S.p.A is an Italian manufacturer of luxury sports cars and SUVs based in Sant'Agata Bologenese. The company is owned by the Volkswagen Group through its subsidiary Audi. According to the report, Lamborghini began its India operations in 2007. Last year it sold 92 units in India, a growth of 33 per cent over 69 units in 2021. The Italian brand sells three models -- premium SUV Urus and two super sports cars Huracan Tecnica and Aventador in the country, with prices starting upwards of Rs 3 crore.

PTI further quoted Agarwal that the company now has customers in places like Amritsar, Shillong, Lucknow, Udupi, and Ajmer as the demand is fairly spread out.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.

Related Topics

Leadership

5 Winning Habits That Will Transform Your Leadership Skills

Ready to take your leadership skills to the next level? Discover the five winning habits that will transform you into an exceptional leader!

Business Process

Why Embracing Chaos is Crucial to Your Success and Longevity

Chaos engineering is a popular idea in software engineering, centered around the premise that deliberately breaking a system to gain information will ultimately help improve that system's resiliency. Given the uncertainty of our times, CEOs might want to apply this type of approach in their corporate sustainability strategies.

Leadership

5 Leadership Lessons We Could All Learn From My Parenthood Journey

Being a parent and an entrepreneur simultaneously is challenging, but full of pure joy. These are a few lessons learned from parenthood that can be useful for any entrepreneur.

Marketing

Want Your Self-Published Book in Bookstores? Here are 3 Major Tips On How to Make It Happen.

As a publisher for over eight years, here are some of my best tips for how to self-publish a book in a way that will increase your chances of seeing it in bookstores.