Reliance To Lead India's $150 Billion E-Commerce Market In Long Run: Berstein Berstein also said the winner in the Indian e-commerce market will be the one with the most-compelling integrated value proposition, in terms of offline, online and as well as prime

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Twitter

Reliance Retail is likely to lead in India's $150 billion e-commerce market in the long-run, according to brokerage Berstein. In a report 'The Long View: India e-commerce - A $150 billion market. Three players, one Disruptive Playbook', the US asset management platform, said that Reliance Retail and Jio have several advantages including 'home field advantage'.

"We believe Reliance Retail/Jio is the best positioned player in the largest and fastest growing e-commerce market. The advantages of its retail network, its mobile network, its digital ecosystem and its 'home field advantage' in a famously complex regulatory and operating environment mean in the Long Term, it will likely claim the lion's share of the $150 billion e-commerce marketplace," the report said.

The brokerage report added that India is evolving into a three-player market with Amazon, Walmart and Reliance. Furthermore, it is said that RIL has seen this coming. "Since 2015, RIL has built; Reliance Retail into an over 18,000 store nationwide chain with GMV of USD 30 billion, a dominant 4G network with 430 million subscribers in Reliance Jio, and a strong digital media platform OTT/IPL, music streaming, news through strategic acquisitions," it said.

Berstein also said the winner in the Indian e-commerce market will be the one with the most-compelling integrated value proposition, in terms of offline, online and as well as prime. The report compares the three giants in terms of focus on multiple services with a large technology acceptance model (TAM), fashion becoming the largest category in e-commerce, Get Fit and Get deep, strong partnership network and government's regulation on foreign direct investment (FDI).

While discussing competition of these e-commerce giants, the report said fashion has become the largest category in e-commerce and pointed out that in terms of a strong partnership network, Reliance has built a deep digital ecosystem across e-commerce, entertainment and financial services which positions it well with end customers.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.
Growing a Business

The 10 Best Podcasts Every Entrepreneur Should Listen to for Growth, Strategy and Success

Unlock your potential with the 10 must-listen podcasts for entrepreneurs, offering expert insights on growth, strategy and success.

Business News

Elon Musk's xAI Is Reportedly Set to Hire Thousands of 'AI Tutors' With Pay Up to $65 an Hour

Employees told Business Insider the company is expanding hiring soon.

Business News

Inflation Unexpectedly Rose in January. Here's What That Means for Rate Cuts.

The U.S. Bureau of Labor Statistics released its January Consumer Price Index on Wednesday.

Business News

Google's CEO Praised AI Rival DeepSeek This Week for Its 'Very Good Work.' Here's Why.

Google CEO Sundar Pichai spoke at the World Governments Summit in Dubai on Wednesday.

Starting a Business

Co-Founders Must Answer These Crucial Questions Before Launching a Startup

Launching a startup with co-founders can be exciting, but it also comes with potential pitfalls. Here are the questions every founding team must answer to build a strong foundation for success.

Business News

OLIPOP Is Now a $1.85 Billion Brand. 'You Can Accomplish Things You Can't Imagine' Says Its Co-Founder.

OLIPOP co-founder Ben Goodwin explains how his idea for a "functional" soda that supports the gut's microbiome found its way onto store shelves and into consumers' hearts.