Get All Access for $5/mo

Sportskeeda's Parent Absolute Sports Acquires SoapCentral for USD 1.4 Mn For Absolute Sports, this is their second acquisition in the US sports media sector. Absolute Sports had acquired a 73.27% stake in US-based Pro Football Network LLC earlier this year.

By Paromita Gupta

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Ajay Pratap Singh, CEO of Absolute Sports

Absolute Sports, a Nazara Technologies subsidiary and the parent company of Sportskeeda.com and ProFootballNetwork.com, is acquiring all of the assets of SoapCentral.com, a US-based producer of entertainment content.

It is anticipated that the deal, which is valued at USD 1.4 million, or INR 11.6 crore, will conclude within the next 30 days.

The acquisition aims to strengthen Absolute Sports' position in the US entertainment publishing market.

For Absolute Sports, this is their second acquisition in the US sports media sector. Absolute Sports had acquired a 73.27% stake in US-based Pro Football Network LLC earlier this year.

Ajay Pratap Singh, CEO of Absolute Sports, said, "The entertainment publishing industry is more than twice the size of sports publishing and allows us a great canvas for expansion into multiple content categories."

"Having tested our content publishing and hyper-growth playbook with the acquisition of Pro Football Network last year, we are confident of scaling Soap Central in a very short time," Singh added.

Every month, Absolute Sports reaches over 100 million fans with its flagship brand, Sportskeeda, which covers sports and esports topics.

Pro Football Network is well known as one of the nation's top NFL-focused sports websites, with over 5 million unique monthly active visitors on average. The company already operates SK Pop (pop culture) and has experience scaling entertainment content under the SK-Pop banner.

With a primary focus on US viewers, SoapCentral.com offers news and other content about television shows.

Paromita Gupta

Entrepreneur Staff

Features Writer with Entrepreneur India

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com. 
Side Hustle

At Age 15, He Used Facebook Marketplace to Start a Side Hustle — Then It Became Something Much Bigger: 'Raised Over $1.6 Million'

Dylan Zajac, now a 21-year-old senior at Babson College, wanted to bridge the digital divide.

Business News

OpenAI Just Released Its Text-to-Video Generator, Sora. Here's How the New AI Could Impact Small Businesses and Creators.

Sora has a variety of use cases for businesses, from social media campaigns to video creation.

News and Trends

Unicorn India Ventures Backs Semiconductor Startup Netrasemi with INR 10 Cr Funding

The funds raised will be used for the fabrication of two ML SoC chips (Netra A2000 and Netra R1000).

News and Trends

India Resurgence Fund Invests INR 1,000 Cr in Anthea Aromatics, Takes Controlling Stake

This investment marks the first deployment from IndiaRF's second fund, which is currently being raised, and its second investment in the specialty chemicals sector.

Business News

'Faster, Smarter, and More Relevant': Reddit Tests AI That Combs the Site For You

The AI is like a blend of Google and ChatGPT, tailored specifically for Reddit.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.