YouTuber Ashish Chanchlani Steps Into Beauty and Wellness Space with New Brand 'OG Beauty' OG Beauty partners with YouTuber Chanchlani, marking a significant milestone. His beauty and wellness brand launch is expected to create buzz and expand OG Beauty's audience reach.

By Entrepreneur Staff

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Ashish Chanchlani, Co-founder of OG Beauty

Ashish Chanchlani, the YouTuber famous for his comedic and entertaining content, is stepping into the beauty and wellness space with a fresh venture—OG Beauty.

Co-founded by Chanchlani, the brand is poised to redefine beauty by combining entertainment with self-care, leveraging his massive online influence to create innovative and affordable skincare and wellness products.

OG Beauty is designed to stand apart from its parent brand, RENEE Cosmetics, carving out its own distinct identity in the industry. What makes this collaboration unique is that Chanchlani isn't just the face of the brand—he is a co-founder, deeply involved in product development and marketing strategies. His creative vision will be integral to OG Beauty's direction, ensuring the brand stays authentic, innovative, and connected to the modern consumer.

Ashish Chanchlani, Co-founder of OG Beauty, stated, "My fitness journey has ignited a passion for self-love and expression. Partnering with OG Beauty will help me blend my love for content creation with my desire to build impactful products. Together, we'll create fun, effective, and affordable skincare and wellness products that empower everyone to feel confident and beautiful."

This venture marks a landmark moment for both OG Beauty and Chanchlani, as he becomes one of the few YouTubers in India to enter the beauty industry with his own brand. With his creative touch and hands-on approach, OG Beauty is set to capture the attention of a wider audience and make waves in the beauty and wellness market.

OG Beauty aims to offer high-quality, cruelty-free products that cater to diverse skin and body needs. With sustainability at its core, the brand promises to empower users while embracing nature. From skincare essentials to vibrant cosmetics, OG Beauty is ready to offer products that nurture both body and soul.
Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

Most Popular

See all
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

By Eve Gumpel
Management

Selling Your Business Goes Beyond a Price Tag — Ask Your Buyer These 5 Questions to Ensure They're the Right Fit

Before you sign the dotted line, ask the questions that reveal who your buyer really is — and what they truly value.

By Mark Kravietz
News and Trends

India to Lead the Next AI Wave, First-Mover Companies Have the Edge: Experts

Indian startups are uniquely positioned to lead this revolution given their talent density, cost advantages, and global mindset. Vertical AI adoption is also accelerating rapidly across industries due to a convergence of data, compute affordability, and enterprise readiness.

By Prince Kariappa
News and Trends

Will AI-powered Browsers Dethrone Traditional Browsers?

While Chrome maintains its dominant share, these experiments indicate a strategic curiosity toward agent-led, context-aware alternatives that challenge the conventional search-to-click paradigm, says Sanchit Vir Gogia, Chief Analyst and CEO at Greyhound Research

By Shivani Tiwari
Side Hustle

They Started a Side Hustle Producing an 'Obvious' Food Item. It Hit $300,000 Monthly Revenue Fast — On Track for Over $20 Million in 2025.

When Jason Rosenbaum and Hailey Swartz couldn't find the product they wanted to see on grocery store shelves, they took matters into their own hands.

By Amanda Breen
Leadership

5 Lessons I Wish I Didn't Learn the Hard Way During My 20 Years in Business

Starting a business has been one of the most exciting and fulfilling chapters of my life — but it's also been unpredictable, humbling and often much harder than it looks from the outside. Here are a few pieces of hard-earned wisdom I wish I'd known from day one.

By Nathan Miller