Social Bookmarking - Your Key to Driving Improved Traffic to Website

Opinions expressed by Entrepreneur contributors are their own.
You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

The world of internet today is advancing rapidly, and just as the world moves with the speed of light, so does the content on the internet. With a plethora of websites and options available for one single topic, there are high chances of content spamming and/or content theft. Though online media is a sharable content, and the purpose of these is to attain higher audience reach, one should definitely avoid spamming.

The most ethical thing to do will be to give due credit to the other websites/ content sources that are used as a resource for the content generated. Many people are not aware of this and hence end up convoluting the content and hence becoming a part of content spamming.

Also sometimes, you will notice that you receive multiple emails from the same company, sometimes even 5 to 10 emails a day, which only spams your inbox. These attempts seem to be so desperate in terms of trying to make a customer reach that it can get taxing on the audience.

There are high chances that if you spamming then you might get end up getting a penalty from the moderators of social bookmarking websites.

What is Social Bookmarking?

The definition of "Social Bookmarking'as mentioned on Wikipedia- "Social Bookmarking is a centralized online service which allows users to add, annotate, edit, and share bookmarks of web documents. Many online bookmark management services have launched since 1996; Delicious, founded in 2003, popularized the terms "social bookmarking" and "tagging". Tagging is a significant feature of social bookmarking systems, allowing users to organize their bookmarks and develop shared vocabularies known as folksonomies."

In layman terms to fit the world of Facebook, Twitter, Instagram, Pinterest and many more; in your everyday life when you send a link of something on the internet that you think might interest your friends/family/colleagues; or if you tag them in these links with the purpose for them to check the content on that link, you are participating in Social Bookmarking.

Think of it like a book you are reading and you come across something really beautiful that you want to share with your friends and loved one, you will note it/tag it/highlight it/bookmark it with the purpose of sharing it. Now turn this into the virtual world, and the virtual reality is you end up sharing the links or tagging people in these posts/websites/comments etc., and hence the term "Social Bookmarking'.

Why do Social Bookmarking?

Well you might think, why not just a web browser to save i.e. bookmark your favourite content. What exactly is the need of Social Bookmarking?

The world of web is as beautiful and sporadic as is life, you can use your choices and your likings, your imaginations and your search, all combined, compiled, saved and shared. Social bookmarking sites allow you to share not only the content you have liked, but also your searches, and browse websites, especially the online ecommerce portals basis of the popular searches.

Since social bookmarking tools are all interlinked to the web based applications or webpages, you gain the liberty to add a bookmark on one device and access it on another website. You can share link from one device and access it on another device. Also since the web is continually being updated with new content, search & share data, Social Bookmarking makes your life convenient and upgraded all at once.

All you need is to be logged into your Social bookmarking account on all your device and you will see the sync right away, and you can experience how it can make your life relentlessly smooth!

Some of the popular Social Bookmarking tools that are easily and widely available on the internet are:

  1. Delicious
  2. Evernote
  3. Pinterest
  4. Bitly

How do you Use Social Bookmarking?

Though the process of using each Social Bookmarking website can vary from one to another, however there is a basic standard process defined which works mostly the same on a large number of the Social Bookmarking websites.

  1. Foremost step is to visit the website, say for example Delicious
  2. Next register at the chosen website, by creating an account (free account in most cases)
  3. Next step will be to install their extension on your preferred browser, the one that you use regularly
  4. Once the extension is added to your browser it will show a small icon on the taskbar of the browser, icon of the respective Social Bookmarking website you have chosen
  5. Add bookmarks of your choice, websites, links, webpages, etc.
  6. Enjoy tagging these bookmarks with the help of the Social Bookmarking tool you are using!
  7. Now the last step- invite your friends- share your world of favourites with the people who are your world!
  8. Not only this, you can also browse the bookmarks of other people, so as to get handy and additional information from the people who have the same liking as yours!

3 Reasons you Must absolutely use Social Bookmarking!

If all of this does not yet entice you to use Social Bookmarking, here are three reasons why you must use Social Bookmarking!

Drive free and targeted traffic to your website or blog

A smart way to use Social Bookmarking is to use these bookmarks to drive the concentrated and targeted audience to your website. The logic is simple, do what you like, share what you do, and people will follow you for what they like that you do!

Since people are always searching for like-minded content and websites, your bookmarks will help you drive traffic to your websites/blogs!!

Improves your sites Pagerank and number of links from SB sites

One major reason why Social Bookmaring websites are a hit is because of their importance in the world of search engines. It is important to have a higher pagerank for most of the social bookmarking sites. Ideally a popular social bookmarking site will have a pagerank of 4 to 8.

How does this help you? It helps drive good ranking to your website in terms of the ranking with the search engines and this will bring a good traffic to your website.

Boost the popularity of the website or the blog

Heard of viral digital marketing, viral threads, and viral videos? In reality the Social Bookmarking websites are actually held and constantly updated and browsed by people who keep a tab on the rankings that go high and low with their website. Hence with your Social Bookmarks on a website with high ranking, they can gauge your website/content to be of high value and it can go viral! This will only derive more traffic to your website!


Social Bookmarking is your easy way of sharing, updating, upgrading and keeping up the ranking! Hope this article has helped! Feel free to write us with any new views/ updates on this that can help enhance the article!