You can be on Entrepreneur’s cover!

# 5 Things We Learnt After Moving to India to Start Our Business It's not just domestic brands that are trying to grow and meet consumer needs, international brands have joined the race, too

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock

We spent our learning days and arguably the most formative years in Boston while staying in the US for a period of six years. We spent our time there growing and understanding the market and the opportunities that could form a great business in India.

India has certainly always been home to us and has been booming in the online fashion space. It was the perfect place to start our company. Business in India is a different ball game altogether, some sort of a challenge, though the knowledge we gathered, in what we called our learning phase, was invaluable.

We would like to jot down five things we learned after moving to India to start our business:

Finding the Beauty in Chaos

'Process' is a far cry. Building processes is even harder. Because change is often feared and considered a threat. It's important to embrace the unorganized nature of businesses by being resilient.

People

The psychology is very different. The art of human engineering is key. It is important to work with people to create value. It is more of a general business, which would imply anywhere in the world.

Patience

If you expect something to be done in a week, it will take longer than expected. The smarter way is to build this in your timeline. This is due to various factors that could be bureaucracy, system etc. So for someone who is impatient, this was an important learning.

You Are Just One of Many

The world is knocking on India's door. It's not only the domestic brands that are trying to grow and meet consumer needs but the international brands have joined the race, too, with the current trend in India. It is striving to become a global market as consumers have a high purchasing power and FDI has provided opportunities for the brands to have a smooth settlement in the country.

Increase in Consumer Knowledge

Cnsumers in India are aware of what they require and how they can get it. The booming online space has made consumers savvy and more knowledgeable of what quality and price they are looking for. And today "Customers know it all".

In conclusion, irrespective of being in India or anywhere else in the world, it's important to be a part of the process and continue to learn and unlearn.

Ashish Gurnani and Aashray Thatai

Co-founders, PostFold

Founded in November 2015, PostFold is a fashion E-commerce portal founded by Aashray Thatai and Ashish Gurnani. it is a contemporary clothing brand that effortlessly transitions for desk to dinner and everything in between.
Business News

I Designed My Dream Home For Free With an AI Architect — Here's How It Works

The AI architect, Vitruvius, created three designs in minutes, complete with floor plans and pictures of the inside and outside of the house.

Management

The Best Communicators Follow These 3 Rules When Talking to Those in Authority

Here's to turn a communication mishap into a powerful communication framework.When you are clear about the kind of communication you need, it's easier for people to say the right things and take the right actions.

Business Solutions

Get an Extra 20% Off the Price of Microsoft Office for Mac or Windows Through April 16

Boost your productivity with special pricing on these proven products.

Growing a Business

Bantam Bagels' Founder Fell Into a Mindset Trap 'People Don't Talk About' After Selling the Now-Defunct Business for $34 Million — Here's What Happened

Elyse Oleksak and her husband Nick founded their mini bagel business in 2013 — and it was an instant hit.

Business News

Adobe's Firefly Image Generator Was Reportedly Partially Trained on AI Images From Midjourney, Other Rivals

Adobe gave bonus payments to people who contributed to the Adobe Stock database to train its AI, even those who submitted AI-generated images.

Business Solutions

Skip the Business Equipment, Get Faxing and Scanning for Life for Just $60

Why spend money on equipment that will take up unnecessary space, when the same things can be done with your mobile devices?