Sustainability Champion who landed investment from Dia Mirza & Ranbir Kapoor

Aditya Ruia, 27, Co-founder, Beco

learn more about Punita Sabharwal

By Punita Sabharwal

Aditya Ruia, Co-founder, Beco

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

With a degree in Manufacturing Engineering from BITS Pilani, Aditya Ruia has previously headed the start-up Quorg, which is a professional messaging platform that enables seamless collaboration and communication between working professionals. After traversing through various creative avenues, and with a strong focus on brand development through marketing technology and distribution, he co-founded Beco along with Akshay Verma, and Anuj Ruia. At Beco, he is responsible for Tech, Strategy, Execution, and Team Building. Talking about the coming together of the trio to build Beco, Ruia shares, "The Beco journey began when Akshay, Anuj, and I were on a beach cleanup, where we discovered a chocolate wrapper, which, as it turns out, was discontinued in the 1990s. This wrapper was fresh as if it was disposed of just the previous evening. This served as a rude shock, opening our eyes to just how long a piece of plastic can last, causing irreversible damage to marine life, and other ecosystems. It was then that we decided to launch Beco, a sustainable and 100% environmentally safe brand, with a vision to provide effective, affordable, and accessible alternatives to daily and single-use plastics."

The D2C-enabled startup develops 100% plastic-free consumer goods in the kitchen, home and personal care space. They provide affordable and eco-friendly alternatives to single-use products to help Indians switch to a more sustainable lifestyle 'one Beco product at a time'. They are making sustainable homecare products easily accessible at an affordable price to customers. With 5 lac users across channels with B2B clientele spread across all offices of WeWork in India, BBlunt Salons, Isprava Stays, Taj, and Vistara Airlines, they have established a presence in 5000 stores pan India.

In the last quarter, they introduced 5 new and innovative products in 2022 - detergent sheets, floor cleaning sheets, color catcher sheets, and fabric softener sheets, which are 100% plastic-free and use 70% less water in their solutions. They also launched a 94% plastic-free carton-refill solution for home cleaner liquids, as a solution to the constant purchase and accumulation of plastic refill bottles and pouches in this domain. As per Ruia, "We're gunning for 100 cr ARR next FY and expand our offline presence to 10,000 stores."

Factsheet

● No. of co-founders: 3

● Number of employees: 50+

● Year of inception of the company: 2019

● Investors in the idea: Rukam Capital, Priyavrat Mafatlal, Rohit Sharma, Dia Mirza, Aamir Khan Productions, Ranbir Kapoor, Sequoia Capital, Climate Angels

Punita Sabharwal

Deputy Editor, Entrepreneur India Magazine

Related Topics

Leadership

5 Winning Habits That Will Transform Your Leadership Skills

Ready to take your leadership skills to the next level? Discover the five winning habits that will transform you into an exceptional leader!

Thought Leaders

The Collapse of Credit Suisse: A Cautionary Tale of Resistance to Hybrid Work

This cautionary tale serves as a reminder for business leaders to adapt to the changing world of work and prioritize their workforce's needs and preferences.

News and Trends

Uravu Labs Raises $2.3 Million In Seed Funding

With the funding, the startup aims to take a significant step towards commercializing renewable water solutions, primarily directing the funds towards scaling up and forging new partnerships with leading players in the hospitality and beverage sector to expand their reach and impact

Growing a Business

4 Reasons Why Networking Is a Must for All Successful Entrepreneurs

Networking is a critical tool for entrepreneurs looking to grow and succeed in their businesses. Here are some tips on using it effectively without spending too much time and effort.

Living

21 Productive Things to Do During Your Commute

How to use this frustrating "wasted time" to get smarter, more focused and re-energized.

Business Process

Why Embracing Chaos is Crucial to Your Success and Longevity

Chaos engineering is a popular idea in software engineering, centered around the premise that deliberately breaking a system to gain information will ultimately help improve that system's resiliency. Given the uncertainty of our times, CEOs might want to apply this type of approach in their corporate sustainability strategies.