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Factors Which are Beneficial to Start a Business in a New Sector Importance on the economy of the city/ country, the demands and need of the people should also be kept in mind to make the business a successful one

By Rohil Budhiraja

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In today's fast-paced world, the itch or need to be the next best thing or be one of the pioneers in creating a new product is really high, especially amongst the younger generation who are not afraid of risks. Having said that, owning and running a business is appealing to a lot of people since one gets to be their own boss and work towards making your hobbies or passion into a business and see it thrive. But this road to becoming a successful entrepreneur is not an easy one and must consider all viable options and outcomes before starting a new business. One must acknowledge the fact that ideating and creating something always gives an adrenaline rush, and when we see it become a reality there is no greater pleasure or feeling of accomplishment.

That being said, there are numerous pointers which need to be taken into consideration especially when starting something in a new sector. The need for thorough research and exploration of new ideas is important to make the product better before its introduced in the market. When starting something new, the importance of market research cannot be underestimated. For young Entrepreneurs, it is most important to understand the market and its changing trends to keep up with the competition and sustain the business. Importance of the economy of the city/ country, the demands and need of the people should also be kept in mind to make the business a successful one.

Few factors which are crucial are:

1. Management Skills

Strong management skills are extremely important for a business to succeed. Planning ahead and having the ability to manage different aspects of the business will only help in its growth. Leadership is important to make effective decisions in the running of the business and to balance between the brand's short term and long term goals.

2. Finance

when starting a new set up, one of the most crucial things is to have the finance ready, not only for the initial months but also have a plan so that the business can sustain itself in the long run. Efficient financial management is of utmost importance and a good team to handle your finances is required. Besides the initial capital to fund the business one needs to make sure that there is enough cash flow to meet day to day operational demands and expenses, and also be ready to explore newer markets and opportunities when the time comes.

3. Product Research

A lot of time and effort goes into researching in the initial stage of starting a business since it makes up the foundation of the company. The good product research will not only help the company to analyse the market but also develop specific marketing strategies which will in turn help in the growth of the company.

4. Knowing your Competition

As the saying goes, keep your friends close but your enemies closer, it is equally important to keep a track on your competitors and be a step ahead to meet the demands of the people/economy. It helps in understanding the obstacles and problems faced and to overcome the same and also assist in keeping up with new trends in the market.

5. Marketing the Product

In today's day and age, social media and its impact can be tremendous and it plays a vital role in setting the base of the business. Digital marketing and PR are two elements which help build a product, especially in targeting the right audience and market. At the early stage of the business, one should get a good team to help build the brand and product and grow with the business.

Rohil Budhiraja

Director of 59s

Marketing

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