Google Is Going To Manufacture Its Own Smart Phones From Scratch – But Why Really? Why would Google start making its own smart phones when Nexus already exists?

By Rustam Singh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

ouh_desire / Shutterstock

Is there anything Google cannot do? From auto driving cars, real time augmented text translation without internet, to the now discontinued Google glass – if there's an element of technology, Google is curious and eager to adapt. Not all of Google's products and concepts work out, but it's showing the public that the possibility of being adopted in mainstream applications exists – and competitive technology giants can take over from there. When Android OS came out, everyone knew Google's super liberal policies would make it a pretty good OS to work out. Then Google finally announced its going to enter the smart phone world, and with the idea to directly prove to arrogant manufacturers that put unnecessary restrictions to their devices that there's an easier and much more cheaper solution there, giving birth to the Nexus. But now finally, for the first time ever, Google is reportedly working on a flagship smart phone – completely manufacturing equipment components too.

Why would Google make its own hardware?

For starters, there's a lot of difference in opinion over how the software should interact with the hardware. When the Nexus 4 completely ran out of stock almost everywhere, LG was quick to blame Google. The Galaxy Note is far from perfect and has a lot of issues with hardware problems, software support issues and everything in between – but Google passes the blame to the hardware and vice versa.
Then there's the obvious profit motive. Having control over the entire manufacture, assembly, sale, marketing and software aspects of a smartphone might prove financially a good investment for Google. That is, of course after a mind boggling investment of retail stores, sales methodology, aftermarket servicing, customer feedback and grievance addressal, marketing and assuming it even takes off in the first place

Lastly, its also to boost an egoistic stance that Google can achieve anything, probably. Apple lost a lot of expected shares this year with its iPhone launch – because it was literally the exact same phone as before without any new feature at all (expect being small). This would be a good item to tap into the market.

What's wrong with other manufacturing on Google's Blueprint like Nexus?

LG, Samsung and similar companies are original equipment manufacturers. It has a closed supply chain and makes its own equipment. Original Design manufacturers are on the other hand, made to order of the company that markets them as their device, such as Nexus. This comes with the added liability of using the name – for example, it's easy to convince someone that a Google made phone would be perfect to work, but saying Google just ordered LG to make the device like they pleased might not attract as much confidence in the consumer as Google would.

What can we expect with a Google manufacture?

While we don't have any rumors or leaks to confirm this, I think it's safe to say Google's hardware would not be too shabby. Google has little experience in making exceptional hardware, and while the Pixel, the cross between a laptop and a tablet is pretty good hardware wise, so that's a safe place to start guessing. We can also hope that maybe, just maybe, Google adopts some of the revolutionary technologies still in their testing phases and change the market forever.

Related: Click here to read what a futuristic iPhone (or any smart phone actually should look like)

It's exciting time to be alive for smart phone users. Let's hope Google comes up with a technology that we couldn't even dream of being put inside a cell phone yet. Or at least a battery that can make me use my smart phone over 4G networks and decent screen brightness last a few days. Would you be eager to try a Google's own built smart phone or did the Nexus disappoint you to make you skeptic? Let us know in the comments on our official Facebook page Entrepreneur India

Rustam Singh


Tech reporter.

Contact me if you have a truly unique technology related startup looking for a review and coverage, especially a crowd-funded project looking to launch and coverage.

Related Topics

Business News

Former Pediatrics Professor Donates $1 Billion, Makes Albert Einstein College of Medicine Tuition-Free

Dr. Ruth Gottesman's husband left her $1 billion in Berkshire Hathaway stock with the following instructions: "Do whatever you think is right with it."

News and Trends

Merak Ventures Invests USD 1.45 Mn in Agri-food Startup Farmtheory

The investment will enable Farmtheory to scale its operations, mainly focusing on expanding its supply arm.

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

News and Trends

Shadowfax Secures USD 100 Mn in Series E Led by TPG NewQuest

The Bengaluru-based startup aims to utilise the raised funds to reinforce its middle-mile network and extend its last-mile delivery services to cover all 20,000 pin codes across India.

News and Trends

Renewables Energy Focused InSolare Raises INR 66 Cr Led by Negen Capital

The Bengaluru-based startup aims to use the raised funds to further improve its capabilities and accelerate its impact in the renewable energy sector.

Growth Strategies

IIFL Founder Nirmal Jain On The Lessons He Learnt During His Career

Nirmal Jain, Founder of IIFL Group, is credited with building one of the largest financial services groups in India in just about two decades.