You can be on Entrepreneur’s cover!

Product Based Startups Have changed The Business Scenario Product based startups have a high scope to reach the masses and change the business trends

By Jyoti Valecha

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


The trend of product startups has been here in the business from the past few years. It is a very promising concept for entrepreneurs who have some innovative products to serve in one way or the another way. However, the major aspect to be addressed over here is whether the product startup has actually been able to set its right foot ahead and struck a chord with the needs of customers or not. There are numerous corporate traits which need to be assessed from time to time in order to know the product relevance of the startup. Similarly, these product startups have always shown their worth in an exceptional manner in terms of purpose they serve.

Basically these product based startups are innovatively designed to enable users to make the most out of the products created by the founders. In this modern era, the major need of the hour is to develop the technology or a range of products which suffice the requirements of people. As it is believed, imagination has no end, founders of product startups have come up with wonderful creations irrespective of their type and objective. The concept behind introduction of these product based startups was to ideate merchandise which is not just commendable, but even, out of the box. The founding stone of product based startup has paved a path to new generation ideas of business. In the present business scenario, the founders of product startups have put in their best efforts in order to manufacture products creatively.

Let us take a look at the merits of product startups and how they have contributed to change in the commercial world:

Addressing the needs of current era

There are varied needs of new age customers which cannot be easily addressed by the current business methodologies. Irrespective of the business type, the business founders have done their best to deal with the issues which the users have been facing. But, they cannot really do justice with the same through their existing commercial ways. This is where the product startups come to the rescue of business owners to help them in developing products which are useful for consumers.

Innovative approach to attract the customers

Most product startups focus on an innovative approach of business which allows them to create utmost useful and innovative products. Be it a unique name or just an out of the box discovery, the founders of these startups are inclined to offer customers resourceful yet new products. With this methodology, these founders are able to draw more masses and make their niche in the market.

Prime focus helps in keeping uncertainty out

Since, product based startups focus on a singular type manufacturing of goods, they can deliver better service. They don't have to take burden to concentrate multiple products' variety. The single focus on the products' launch helps them in reaching out to the targeted audience in an easy and definite manner.

Product can be improved in a continuous way

Unlike service based startups, these organizations have better scope of dealing with the improvement issues of products. In case there are any issues which need to be fixed then product based startups can work over the same in a consistent manner.

Product based startups can reach out to the masses in a short span of time further giving a way to new style of business trends.

Jyoti Valecha

Feature Writer

Jyoti has a rich flair of writing. She writes on all genres irrespective of their varied types. She offers  the most authentic and realistic content pieces. She has been writing from over past 5 years and keeps readers engaged. 

News and Trends

Nikhil Kamath's WTFund Invites Applications from April 15 from Young Entrepreneurs

The new sector-agnostic fund will offer a package including a non-dilutive grant of INR 20 lakh and will enable founders to retain full equity in their ventures.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Science & Technology

How Can Marketers Use ChatGPT? Here Are the Top 11 Uses.

With the recent developments in AI and the popularity of ChatGPT, you may want to integrate AI into your marketing practices. Find out how.


Meet the Merchant Mate: Raman Khanduja, Co-Founder and CEO, Mintoak

Khanduja thinks that what SMEs truly need is a consolidated platform that streamlines their operations

News and Trends

Dailyhunt Parent VerSe Innovation Acquires Global Digital Newsstand Magzter

Dailyhunt is launching Dailyhunt Premium, a subscription service that will give users access to premium content from international publishers in over 40 categories and 60 languages, including Spanish, English, French, Italian, Japanese, and Russian.