Get All Access for $5/mo

All About Kindlife, Led By India's First Woman In The Unicorn Club In 2021, Radhika Ghai and her team was working on plans to make their vision for Kindlife into reality when the second wave of the pandemic hit.

By Kabir Singh Bhandari

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Radhika Ghai, Founder of Kindlife

Online marketplace ShopClues was India's first woman-led unicorn (and India's fourth unicorn), having co-founder Radhika Ghai at its helm. The organization helped enable lakhs of SMEs in India and gave them a platform. Today, Ghai is looking to create a new revolution with her company Kindlife, a new-age beauty and wellness ecosystem, her objective being to enable consumers to make better choices and create a whole new category within the e-commerce space.

"Kindlife aims at making better living easy. It is a one-stop-shop for everything clean, certified and curated, making purchasing easy for consumers who are keen to and are looking for toxin-free, organic, plant-based, eco-conscious, cruelty-free and vegan brands across beauty, nutrition, and wellness," Ghai explains.

In 2021, Ghai and her team was working on plans to make their vision for Kindlife into reality when the second wave of the pandemic hit. Channeling their energy into relief efforts across the country, they finally launched Kindlife in December 2021. They have three main product categories - On The Body, featuring beauty and personal care; In The Body, featuring nutritional products, supplements, snacks and more; and Around The Body, featuring home care essentials, feminine hygiene, mom-and-baby products etc.

"We are the fastest-growing beauty and wellness platform in India with a community of over 200,000. Within the first year, we have on boarded 600+ brands, 25 per cent of which are international labels. Currently, we have 30,000 products across multiple categories. More than 70 per cent of our customers are from non-metro cities in India - a number we see increasing in the coming year as well. We are looking to increase our geographical footprint by not only adding more pin codes within India but also beginning shipping globally," Ghai told us.

Talking about essential qualities to emerge as a market leader, Ghai believes that with brands having a found a way to talk to their customers directly, there will be some differentiating factors that will make only some stand out. For starters, organizations should build their own community and digital assets. Moving beyond having a retail platform, brands need to find a way to add value to everyday life - be it community or content. This will keep customers and potential buyers engaged and coming back for more. She also foresees the value of social commerce, WhatsApp commerce, and many other spin-offs, complimentary channels become increasingly relevant.

As far as their own future is concerned, the company is looking at expansion in terms of the length and depth of their offerings. As of now, they retail 600+ brands. As part of their expansion strategy, they are looking to increase the selection of brands across both homegrown and international labels. Kindlife is also looking at product category expansion and foraying into complementary categories that resonate with their philosophy of better living.

Kabir Singh Bhandari

Entrepreneur Staff

Former Senior Assistant Editor

Business News

Want to Start a Business? Skip the MBA, Says Bestselling Author

Entrepreneur Josh Kaufman says that the average person with an idea can go from working a job to earning $10,000 a month running their own business — no MBA required.

Leadership

Your Definition of Leadership Is Outdated — Here's How to Be a Better Leader in the Modern Workplace

In my nearly thirty years as a leader, I've focused on setting a clear vision and empowering my team to achieve our goals. We prioritize establishing shared objectives while allowing for flexibility when needed.

Starting a Business

They Showed Up to Apple With a Product They Built in Their Dorm Room. Now These Entrepreneurs Are on the Way to Changing the Way Fans Watch Sports.

How Rahat Kulshreshtha and Gaurav Mehta launched Quidich Innovation Labs, technology that is literally changing the game of sports viewership.

Business News

How Nvidia CEO Jensen Huang Transformed a Graphics Card Company Into an AI Giant: 'One of the Most Remarkable Business Pivots in History'

Here's how Nvidia pivoted its business to explore an emerging technology a decade in advance.

Thought Leaders

25 Common Characteristics of Successful Entrepreneurs

Do you have what it takes to get through hard times? Here are the traits that help home-based business owners thrive.

Leadership

Why Hearing a 'No' is the Best 'Yes' for an Entrepreneur

Throughout the years, I have discovered that rejection is an inevitable part of entrepreneurship, and learning to embrace it is crucial for achieving success.