Get All Access for $5/mo

What Drove This Lady to Take the Road Less Taken? Harshbeena Zaveri is looking towards acquiring in the friction-bearing space, engineering services and is likely to set up greenfield project overseas

By Vanita D'souza

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

Zaveri, who is among the few women working in the auto component space, started her journey on NRB's shop floor (the needle bearing company was started by her father in 1966), where she learned everything about steel. Discussing her brave move to start the R&D facility in NRB, she says, "I had enough engineering knowledge and I wasn't constrained.

My whole approach was how can I make it possible as against what made it impossible." She feels European and Japanese companies have huge innovation legacy. "So, if you want to be a future leader, you need to do things differently otherwise you will be a shadow of the original," she quips. Her foresight to set up the facility paid off shortly.

In 2004, Timken Company, who had newly acquired NRB's collaborators, approached the Sahney family for the purchase of a majority stake in the firm but under Zaveri's advice they exercised the right of first refusal and purchased the entire Timken holding of 26 per cent to become a wholly Indian owned company. Today, 80-90 per cent vehicles on Indian street include NRB's bearing. The total turnover of the company is nearly INR 800 crore. Moreover, it is one of the major suppliers to international automakers like Audi, Mercedes, Daimler, Honda, Volvo, etc. On asking how she managed to build a sustainable business like NRB, she shares, "You cannot bring this kind of profitability levels without coming up with products that other people (competitors) don't have, so in other words, you need to disrupt the market."

Additionally, NRB is a people driven company. Zaveri, who is a Wellesley graduate, prefers her junior staff to work as a team with senior members to create a vibrant company culture. "We believe in getting collaborative people onboard who have very little ego, don't mind admitting their mistakes and enjoy teamwork," she adds.

Presently, Zaveri is looking towards acquiring in the friction-bearing space, engineering services and is likely to set up greenfield project overseas. The company is also open to collaborating with start-ups, but Zaveri is yet to find NRB's match.

(This article was first published in the March issue of Entrepreneur Magazine. To subscribe, click here)

Vanita D'souza

Former Senior Correspondent, Entrepreneur India

I am a Mumbai-based journalist and have worked with media companies like The Dollar Business Magazine, Business Standard, etc.While on the other side, I am an avid reader who is a travel freak and has accepted foodism as my religion.

Business News

Google's AI Is Now Appearing in Gmail and Docs

AI is being introduced to some of Google's most popular products.

Growing a Business

How Businesses Can Thrive Without a Physical Office in Today's World

The benefits of transitioning to a fully remote work model

Money & Finance

How to Leverage Credit Cards for Business Growth (the Right Way)

By being aware of the risks and embracing best practices, entrepreneurs can make the most of credit cards.

Technology

Google New Gemini AI May Soon Power User To Customize Chatbots Based on Celebrities

The papers state that users can personalize these character-focused chatbots by drawing inspiration from their imaginations or by modeling them after famous people.

News and Trends

AI Health Innovator Cloudphysician Secures USD 10.5 Mn Led by Peak XV Partners

The Bengaluru-based health platform hopes to use the raised funds to improve its AI platform, RADAR, and to grow both domestically and globally by expanding its tech-driven solutions to over 5,000 hospitals.

Business Solutions

5 Actionable Strategies to Improve Your Brand Reputation

For established brands or emerging franchisors wanting to connect with their base, here's actionable advice for improving industrywide reputation.