Get All Access for $5/mo

How This Entrepreneur Turned the Tides of Her Father's Hospitality Business As a second generation entrepreneur, Nirupa Shankar is keen to make her own mark by working on ideas within larger corporate structure that impacts the business and the industry as a whole

By Sugandh Bahl

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

Women entrepreneurs and industry leaders often face varied challenges. But Shankar knows how to "make lemonade when life throws her lemons'. Believing that business comes first and then gender, Shankar has strung the right chords to bring about wholesome change in her father's existing company Brigade Hospitality.

As the director of Brigade group's hospitality division, she oversees the operations and strategy for the company's assets, which includes convention centres, serviced apartments, membership clubs and event management. "As a second generation entrepreneur, I am keen to make my own mark by working on ideas within larger corporate structure that impact the business and the industry a whole," says Shankar. She decided to start working for Brigade after spending about eight years away from home in the US and Singapore.

Her first hotel for Brigade came up in 2009. She has even successfully launched a unique lounge bar at the top of World Trade Centre in Bengaluru, called High Ultra Lounge, the highest point for food and beverage in entire South India. Shankar is currently working with major global hospitality chains to expand their portfolio. "On the professional front, I am working on expanding our hospitality, office and retail portfolio at a rapid pace. The impact of this will be seen over the next three-four years," believes Shankar.

Along with managing such tedious tasks, she makes it point to keep her calm by exercising. For seeking out inspiration and ideas, she tends to read a lot.

(This article was first published in the March issue of Entrepreneur Magazine. To subscribe, click here)

Sugandh Bahl

Former Feature Writer, Entrepreneur India Magazine

Journalism has been in my roots since my school days. Beginning with a content specialist at CRY organisation to landing up being a Feature writer/correspondent at The Entrepreneur Magazine, life has experienced ups and downs fairly well. A foodie by nature and pet over at heart, currently I am thoroughly enjoying my tenure at The Entrepreneur!


10 Public Speaking Lessons From Prime Minister Narendra Modi

From keeping the audience's attention to inspiring and mesmerizing them, There are a lot of speaking lessons that we can take from the Prime Minister

Social Media

Five Indian film producers are exploring business beyond cinema

Very recently, the Ahmedabad-based ice cream brand Hocco raised funds, and among many, they have two angel investors from Bollywood: Farhan Akhtar and Ritesh Sidhwani. From Karan Johar to Alia Bhatt, Rana Daggubati to Ronnie Screwvala, there are film producers who are expanding their horizons as business visionaries by investing in different sectors. Here we take a look at some of such personalities.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Starting a Business

I Left the Corporate World to Start a Chicken Coop Business — Here Are 3 Valuable Lessons I Learned Along the Way

Board meetings were traded for barnyards as a thriving new venture hatched.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.


ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.