Post-it Will Introduce Extreme Notes, and It's a Textbook Lesson in How to Solve a Customer Problem The handy yellow sticky note is getting an upgrade for non-office settings.
Post-it Brand is going after customers who don't work in offices.
First sold in 1980, the brand's handy yellow sticky note has become a ubiquitous communication medium in offices, schools and homes (and it's the favorite low-tech office tool of Entrepreneur's Twitter followers).
But, what about situations that are a bit, shall we say, stickier?
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Construction workers and kitchen staff need to communicate, too, and options are often limited, Post-it Brand discovered in research it commissioned from Wakefield Research. A survey of more than 1,000 workers who work in non-office settings found almost 40 percent had to redo a project at least once a week because of a communication issue.
The survey also found 77 percent of respondents resorted to unconventional means of communication, with 23 percent reporting they had written on a body part.
To keep people from taking a Sharpie to their arm, the brand created Post-it Extreme Notes. This heavy-duty upgrade to the original Post-it Note is designed to work in hot and cold temperatures, as well as wet conditions. It also will stick to a variety of surfaces, such as cement, steel, PVC piping and lumber.
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"When developing new products, the Post-it Brand is committed to creating tools that facilitate effective communication and align with the integrity of the brand," Remi Kent, the brand's global business director, said in an emailed statement.
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The lessons for entrepreneurs are pretty simple but important to remember:
- If you're designing a new product or feature, look for a customer pain point and solve for that specific problem.
- Every product you create should fit your brand message and values.
- There may be customers for your product outside of the environment you designed it for.
You can get your own Post-it Extreme Notes starting in March.